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The ROI of Enterprise Mobility: What's the Challenge?

Published on 21 March 17
The use of mobile devices at work to maximize returns in modern business remains indispensable. Mobility gives any enterprise an opportunity to grow its wings and overcome the dominating competition. According to Flipet, enterprises are able to gain additional 240 hours annually when they embrace mobile-enabled working processes.
It is now possible to evaluate the performance of your business, calculate returns, manage activities, interact with prospective clients and partners, and also publicize the name of the business in question thanks to the creativity behind mobile app development.
While measuring ROI of enterprise mobility is always a necessity, the process of doing so comes along with its own share of challenges. The primary aim of measuring ROI for enterprise mobility is to give room for new and better strategies that will aid in fueling better performance in the long run. It leads to easy identification of loops that could have otherwise led to the failure of your business. It also helps in creating a foundation for a successful brand campaign in the future.
Here is a look at some of the challenges faced when it comes to measuring ROI of enterprise mobility.
Underestimating the Change in Workflows
While there are several approaches to how ROI can be measured, there has to be one that works ideally for your case. Not all approaches tally with each enterprise. Notably, the use of mobile devices demands for a sea change in business workflows. This means that there is a lot of work to be done. Any person intending to engage in a successful measurement of ROI for mobility at enterprises should fully recognize and drive all the changes.
The main challenge here is that those who engage in tailoring workflows to that of mobile devices are not the same people that engage in the measurement of ROI in the same line.
As a result, the process of measuring ROI does not guarantee accurate results. It is possible to implement misguided strategies for improving business efficiency based on the inaccurate results generated in the process of measurement.
Wireless Infrastructure Faults
The study shows, nearly 50% of organizations with more than $200 million in revenue are equipped with wireless, but only half of them have formal wireless network initiatives in place.
For successful implementation of mobility at any enterprise, a wireless infrastructure is considered fundamental. The prime challenge here is that a wireless infrastructure is what missing at most enterprises. Well, there could be coverage but not strong enough to give room for high business efficiency. Some enterprises lack Wi-Fi coverage completely.
An active production environment without an ample wireless coverage is deemed to face challenges as far as enterprise mobility is concerned. Unless addressed properly, measuring ROI for enterprise mobility will remain inconsistent and more so inaccurate. Considering that everything is IT-based, consistent tracking of performance via mobile is required and this may turn out to be a challenge without a good wireless coverage.
Data Scarcity
The element of competitive analysis is always present when it comes to measurement of ROI. Why? This is for the simple fact that success stories of others are helpful in formulating the next line of actions when going for enterprise mobility. For this, you might require insights and figures from your competitors. With such, you will be able to know your current standing and thereafter establish a roadmap to improve your strategy.
The majority of large enterprises are working today towards leveraging mobile application development platforms. As of 2015, at least 35% of enterprises across the globe have already shown a massive interest in employing mobile apps for the sake of improving performance. The only problem is that not all are willing to expose their insights. This implies that measuring ROI through comparison of mobile-driven enterprises can be rather challenging when the required data is not available.
Striking a Balance Between Emotions and Numbers

There is a common perception among most enterprises that ROI is measured in numbers. Yet, not all enterprises acknowledge the element of emotions as far as ROI of enterprise mobility is concerned. It is indisputable that numbers matter a lot. However, there has to be a good balance between pure math and emotions. An enterprise that also counts on the emotional side of how their mobile apps influence their relationships with employees is bound to hit a higher performance faster. Striking a balance between the two approaches is a challenge.

Are you struggling with measuring ROI of enterprise mobility? If not, what are your main success tips?

This blog is listed under Development & Implementations and Mobility Community

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