There is a common perception among most enterprises that ROI is measured in numbers. Yet, not all enterprises acknowledge the element of emotions as far as ROI of enterprise mobility is concerned. It is indisputable that numbers matter a lot. However, there has to be a good balance between pure math and emotions. An enterprise that also counts on the emotional side of how their mobile apps influence their relationships with employees is bound to hit a higher performance faster. Striking a balance between the two approaches is a challenge.
Are you struggling with measuring ROI of enterprise mobility? If not, what are your main success tips?