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Hot Digital Marketing Trends in 2017 that You Should Know

Published on 27 March 17

Digital Marketing is an ocean for businesses where they can find genuine business leads and empower their marketing strategy. It gained a lot of attention in two years with all kinds of business are trying to achieve a strong online presence. In this, mobile app is a conjugated component that is directly associated with the most of the marketing services that businesses try to target customers. To understand customer behavior and push relevant offers, mobile apps are very much helpful. Top mobile apps development companies Mumbai, and Bangalore are known for developing this kind of apps.

What trends we can experience this year?

Experts believe that more startups and enterprises will enter into digital marketing with the expansion of internet space. It might be. And on the other side, some say there will be an evolution in how search engines will give preference to data.

If business is online marketing industries then amount risk and revenue will be large and complex.

The online marketing industry is huge, complex and rapidly evolving. If you engage internet users with pro-active strategies, you will go far ahead of your competitors.

To help you well understand and learn the digital marketing trends coming this year, I’ve compiled a list of upcoming digital marketing trends that will help you boost your business.

The growing popularity of video ads: Video ads are nothing special for media platforms like YouTube and Facebook, but Google is serious about leveraging the video trends to take video advertising to the next level with YouTube and AdWords ads. This might be successful as video ads are well accepted by users now a days.

If you are still not part of the video ads, take a step now for video ad campaigns to take your business to the next level.

Mobile over desktop preference: 2016 was a top year for smartphones, as around 80% of website visits were happened through mobile. Google punished websites which were not mobile optimized and this trend is expected to continue. In 2017, visiting through mobile trend is expected to increase, which may add additional 10% (total 95%) visits. Apps developed by best mobile apps development companies Noida and Mumbai, India may also be a contributor to this. If your website is still not optimized, then take your head up to make it.

Social conversion is coming: Everyone of us well knows the power of social media, which is giving extremely a high traffic and promotion for business sites. Social media is a big space where everyone tries to attract and engage customers. In 2017, the social media is having a new trend ads tool. Ads tool helps to target specific customers. Already many e-commerce companies have started to use these tools. If you are still not aware of these tools, it is the time to get it.

Wearable technology and smart devices: Wearable technology and smart devices are new trends for marketing in 2107. Last years you saw the emergence of Google Glass, Moto 360, iWatch Apple and other similar smart devices. In 2017, you will see more innovations in wearable technology, which will bridge the gap between online marketing and real marketing.

High quality content will play a key role: In digital marketing, content is the KING which continues to drive it. For any online advertisement, content with attractive words is required to attract customers. As even video contents are also largely preferred, professional writers and video creators will also be in much more demand. And when it comes to content, you may ask why content should be unique? Google loves unique content and give important to it. In addition, there will also be a huge demand for niche-based writers who have a rich knowledge and experience in the subject.

Need help to develop a mobile app?

Let FuGenX help you. FuGenX is an award-winning mobile app development company in India. Reach FuGenX at

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This blog is listed under Digital Media & Games and E-Commerce Community

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