- Conveys your message effectively
- Enhances user experience
- Impacts search engine optimization positively
In this article we are going to discuss four modern web design trends that any web design agency should include only after giving elaborate thought process:
When the background content or visuals of your site move at a different speed than your foreground content while you scroll down, the effect is called parallax effect. Parallax sites are usually one page sites with minimal content and it affects the site’s ranking because search engines do not have enough text to crawl.
Card Style Design
This layout comprises of boxy containers with content such as images, text, videos, links, etc. that matches with the overall theme of the website. Although it allows a user to quickly scan through the page, it lacks a content hierarchy thus making it tough for users to find information. Therefore, if you are a large corporate organization or business then this web design is not for you. This is because your website essentially should deliver the right message in the right place to your potential customers.
A button which has a symbol comprising of three parallel horizontal lines is basically a hamburger menu. Originally it was used for mobile devices to compensate for the space constraint but recently it has moved to desktop design space. Being not instantly recognizable this design element is not suitable for ecommerce websites because discovery of items is important for such sites.
Using Visuals Instead of Text
It is true that visuals are more effective than texts for user engagement and conveying message in a better way. However, it may not be effective in wooing search engines as they utilize text, code and alt text to rank content based on its usefulness and also to determine its type.
The thumb rule while investing in web design is to keep your goals at the forefront and include those design strategies that appropriately align with your needs. Did you ever come across design trends that in spite of seeing boost in popularity didn’t fit in your website (may be due to not reflecting brand message, affecting SEO, hindering UX or any other reason for that matter)? We would definitely like to hear from you!
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