The advent of mobile technology has truly revolutionized the way businesses engage their customers. With the ever increasing number of smartphone users, investment in mobile app development has become a business imperative. Primarily there are two major platforms that run a smartphone – Android and iOS. Let us take a closer look at mobile app development of each platform and their benefits.
Android application development
The mobile OS landscape is mostly dominated by Android as more than 87 percent of smartphone devices are running on Android. So, if your target audience comprises of more Android users then you must consult an Outsourcing Android App Development Agency.
Let us put a glance on the benefits your business can derive from developing an Android app:
Attract new customers
Once your app is available at the Google Play store, your business would get an exposure to a new and growing audience. As today’s customers are more tech-savvy they would appreciate the comfort of interacting with your brand on mobile devices.
Enhance customer service
Apps provide an instant option to your customers for reviews or feedbacks as well contacting you. So, you can improve your business based on insights from customer feedbacks. You can also fix issues or at least respond to your customer queries instantly, thus resulting in a happy and loyal customer base.
Increase sales and revenue
You can send your customers personalized offers via push notifications. Customers love special and personalized offers. Thus, your app would work as a revenue generator for your business.
iOS application development
Even though the market share of iOS is next to Android it depends on your target niche whether you would choose Android or iOS. If it comprises of iPhone users then you must reach out to an Outsourcing iPhone app development agency based in India. It would be not only a cost-effective investment but you can also have access to a highly skilled team of iPhone specialists.
Now let us take a look at the advantages of an iOS app for your business:
To meet with the standards of the App store for your app to be listed there, your app would need to be high quality. Thus, you would have a great product, if marketed properly, would certainly increase your outreach.
Access to tech-savvy audience
iOS devices have been always very attractive for tech-savvy audiences and most of them upgrade to the latest iOS versions instantly. Hence, you can target those users with your app and increase your business reach.
Security of software
Apple is always particular about the quality of apps coming to App store and their security standards. Thus, iOS accommodates measures implemented against data security and data encryption. Your customer would love to have an app that is secure.
Now it’s your turn
The choice of platform is entirely dependent on the demography you are catering to, your budget and the speed to market. So, which is your choicest platform between Android vs. iOS? Are you going to launch your app for both? We would love to hear from you.