Mobile market reeks with hundreds of thousands of mobile apps. But it’s a common fact, that a great deal of them are deleted by users only after several minutes of using. At the same time, when their number is constantly growing, the question arises: Which of them will be noticed and which of them can really earn money? The answer lies in the idea and the quality of performance.Of course, in the frame of businees the cost to develop an app should pay its own way, so it's important to find the rational way to develop and promote it.
Here are 5 important aspects which likely to be taken into account while creating a mobile application.
Find a specific problem
First of all, the mobile application has to generate value and solve a certain problem. Useless things don’t stay on. This is also the case of mobile apps. Your idea should fill the bill. For instance, make something easier, give advice, or, simply, make pleasure even for several minutes (especially, when we talk about mobile games). Actually, it’s not necessary to find a unique idea, given the fact, that it’s too difficult. Reinventing the wheel can have bad consequences, but if you really see your app useful and interesting, cards in your hand. But it’s also worth remembering that creative interpretation can save even the most humdrum mobile apps.
Make it user-friendly
The clear menu and interface are the answers to many questions. If the users can’t understand what to do and how to use an app it’s a colossal mistake, which can lead to failure. It is especially important to make a user-centered mobile app, where they can find themselves in a cozy atmosphere. Let us imagine that a mobile app is a place to visit and our aim is to make the users stay and enjoy everything you offer. Therefore, while developing a mobile app we should think about its interface so that it will be user-friendly, no other way.
If an app asks money right off the bat it’s not a good solution. Of course, you can plan different methods to earn(advertising, in-app purchases, etc). Monetization is a great way of making money. However, if app asks at once and too much, the user can simply delete it and try to find the free alternative. The answer lies in using monetization wisely. It’s likely to wait for a bit with launching the ads when the app is opened for the first time. Let the user get used to the mobile application. Therefore, it’s important not to overdo it.
Develop an app marketing strategy
App marketing strategy is effective when it’s well-thought-out and includes incremental and reinforcing steps. The starting point is a pre-launch buzz. This is about defining and monitoring the core market, estimating and analyzing the competitors. In fact, it’s important to think ahead and have some ideas beforehand. For instance, to make a list of possible websites which can make a review of somehow assist (whether it’s free or paid). Social media, blogs, SEO and share function get into the game. These aspects are promising to market an app. In reality, while marketing an app, many methods can work out pretty well, the question is to find the right and gainful strategy. Try and develop yours.
Think about User Engagement
User engagement means the inducement for active use of the app. Firstly, this can be achieved with the help of push notifications. However, it’s important to note, that they shouldn’t be tiresome for users and lead them to get rid of. If you want to introduce new features or some news concerning the app - it’s exactly the case for push notes, but sending them every two hours is rather annoying. One more way for user engagement is demo-mode. Many people apprehend the purchase of app, if they don’t try it. Therefore, it reduces the number of potential users. The answer is making a demo-mode for users not to think they are going to buy a pig in a poke.
By way of conclusion
Good idea and a high quality app isn’t the half of the battle.Formulation of promotion and engagement strategy yield good results. The main thing is to think it over.