5 Types of Apps Every Marketing Professional Must Have

As a marketing professional, you are expected to always come up new and bright ideas, monitor data, and communicate effectively. It can also mean being always on the go, meeting people, attending events, and catching flights. Luckily, managing all the tasks can be made easy with some useful apps.

One of the most useful tools in marketing is blogging. It’s true that a 500-word blog may be easier to compose when you are using a laptop. However, it’s also true that marketing professional will often find the need to edit and reply to posts even while in a taxicab or while waiting at the airport. Download apps like BlogPress and WordPress. They have features which allow you to upload new pictures and text, and to reply to your blog in a snap.

Press release is another marketing tool that should be regularly monitored. Public relations professionals have been relying on PR Newswire to send out press releases. The problem is, putting a press release on the wire can be very expensive. But there is an app that answers this concern. HubSpot allows you to put a press release on the wire to a smaller segment of publications with over 1,000 websites including PR Newswire. It’s priced at $179.

Gone are the days when one has to carry around a flashdrive everywhere just to transfer files. Aside from emails, it has become so much easier to do this through applications. GoDocs, for example allows you to access your Google Docs. Available in iPhone and Android, it lets you see an entire document or upload a new one. There is also of course, the Dropbox. This tool is designed for collaboration and file sharing. It boasts of having the capability of storing files that are too large to send via e-mail.

One of the more measureable factors in knowing the effectivity of your marketing campaign is your website page ranking. You can monitor this while understanding SEO better. An app called SEO Search Ranking allows you to add an unlimited number of keywords and keep track of an unlimited number of URLs. To check the current status of your URLs’ Google PageRank, you can download MultiPR. It also helps you store numerous website domains into your phone.

Social media can be a very strong weapon when used wisely. Your business can seek expert help from social media experts like Max Borges Agency to better play in the social media field. Make sure to be always visible in social media networks through apps like HootSuite. It provides a social media dashboard that allows you to post, monitor, and measure your accounts. With it, you can schedule your posts to Facebook, Twitter, and Google+. For Instagram, there is the Statigram app that provides analytics for this image-sharing site. Likewise, there is Pinerly, which measures your activity on Pinterest.