Unquestionably, it is highly important for brands to be visible constantly among their customers and strictly follow advertising trends.
There are numerous marketing strategies like outdoor advertising, sponsorships, TV ads, endorsements and more that are already using by brands to promote their business.
Today, mobile is also considered as a wonderful marketing channel for brands, so it is vital for brands to go mobile and boost their visibility and get their targeted audience.
What is Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing strategy that mainly aimed at reaching a target audience on the smartphones, tablets and other handheld devices through MMS, email, websites, social media, apps and more.
Mobile is considered as an excellent way of marketing as the way people today engage with brands. Everything, which can be done on a desktop computer is now easily possible on a mobile device. You can access all through a small mobile screen from opening an email to visiting your website and reading latest content.
Why Should Brands Go Mobile?
As we all know that the smartphones are the one place, where you can find everyone in your target audience, so why don’t you use the opportunity to reach mobile app consumers?
Today, brands should go mobile as using mobile apps, they can boost their customers’ offline experiences, connect with their audience and boost sales. As per the Ipsos report, 52% of those, who are using a branded app, are more possibly to purchase that brand’s products.
Now, a lot of companies are connecting with their customers through mobile platforms also so that they can deliver them a real-time solution, share information about products and offers and more. Approximately 90 of the top 100 global companies with great branding have at least one mobile app to connect with their precious customers.
Top Reasons Why Brands Should Adopt Mobile App as a Marketing Channel
To Boost Awareness About the Brand
There are various marketing agencies that are constantly looking for new platforms so that they can advertise brands or at least place logos. You can think that whenever users unlock their phone, they will see the logo of your brand. You can boost your customer’s base by boosting your brand’s visibility.
Boost Loyalty
You can also boost loyalty with a right mobile application for your brand. For example, Flipkart is known for building brand loyalty through mobile platforms. It is a right example how one brand can hold its mobile-app-consuming audience. This way, you can also create your own loyalty program for customers and make them your potential customers, who always love to connect with your brand.
Expand Your Targeting Audience
A right mobile app is the best platform through which you can attract many new customers. The application can help you to reach more and more people and convert them into your customers. But make sure that you develop an application as per your customers’ requirements.
Increasing Sales
Approximately, 38% of branded app users say that it would be easier for them to make use of those apps to search out the best offers and discount deals and make purchase rather than to do it on a website or any social media page.
They can easily use the mobile app and search for deals and offers anytime and anywhere, so it is an additional platform for those people, who are looking to find this type of interaction more convenient.
What does It take to Make Successful Mobile Branded Apps?
To make a branded application successful, these below-mentioned three things are playing very important role, so ensure that you consider these things:
Be Adaptive
With the constant changes in the demands of consumers, it is not easily possible to develop a successful app. As there are many competitors, who enter the market, so branded app need to move with the times and follow the changing behavior of consumers to survive.
It is essential to be open to integrations with many new apps like how Facebook Messenger is integrating with Uber and such partnerships add value.
Be Personalized
Do you know that consumers are doubtful to download or use the app if it is not differentiated from mobile browsing experience? They are very much interested in seeing curated suggestions on purchases, location-based information which make use of the app.
Be Valuable
It is must that your branded apps add value and do so consistently. The main aim of developing them is to differentiate and raise the position of the brand within the market. If the application is downloaded and used once by a huge number of users because it’s a poor value proposition app and simply it is not worthwhile for users.
So, these are some of the reasons and ways that you can consider in mind while making branded application that stands out from your competitors’ apps. Moreover, when you decide to get a brand mobile app for your business, ensure that you consult a professional mobile app development company that has expertise in developing mobile branded apps. 
Jyoti
