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1. A Blog
One of the best ways for your website to stand out in a crowded digital marketplace is to maintain a blog directly on your site that consists of interesting and informative content. This is beneficial for a number of reasons. First, content on a blog provides for a constantly-updating way for newcomers to discover your site. Second, interesting and informative content lends your business professional credibility. For example, tips for how to care for different pets would be a good topic if you run a veterinary clinic.
2. Relevant Information
You want your website to provide all relevant information about your business. Don't frustrate your visitors and potential customers with not providing them with the information they came to your site to find. For example, if you run a restaurant like Nancy's Hand Crafted Burger's, put your menu and pricing up online. If you are a construction contractor, carefully detail the type of work you do and show pictures of what your completed projects look like. Consider including customer testimonials and never forget to include your contact information.
A good example of a lead generator on a contact page is a Contact Us box. Be sure to ask for specific information that will make it easier for you to address that customer's needs when you reply, but don't make a massive, detailed questionnaire that will take forever to complete. Customers will lose interest and never submit the form. Include a call to action on your site wherever you can and have contact information listed on each page to entice customers to contact you for additional information about your products or services.
Website design isn't all that complicated, especially now with a wide range of templates and hosting services that make it easy for non-programmers to make a good-looking website. However, to truly have a unique, professionally designed site, you should always seriously consider hiring a web designer. No matter how you go about creating your site, make sure it has the three essentials listed above. Your site will be much more likely to generate more leads.
This blog is listed under Development & Implementations Community