5 Trends in Digital Fashion Industry to Look For

Online shopping for fashion apparels is now an addiction. The younger people have already smitten by the shopping bug and now you can’t blame the older generation for showing their similar interest in online purchase. Everyone has a smartphone that allows exploring various shopping portals with just a few clicks and significantly, it adds more traffic to the shopping portals.

Online fashions stores are mostly dominated by females where leading female brands like Vero Moda, Mango, Global Desi, Biba etc. are in high demand. Even if they are selling menswear their ads will feature women centric Ads for marketing. More importantly, the number and variety of products for women are always high in comparison to men’s fashion.

This is certainly going to be changed in the coming years. Eminent men’s fashion brands like Allen Solly, US Polo, United Colors of Benetton, Luis Philippe, and more which are also sold at e-commerce sites like Myntra, Fashionbuzzer, Amazon, Flipkart, Jabong, Snapdeal, etc. will surely get the same status on the site like those female apparel brands.

While sales attendants at a physical store personally and directly communicate to the visitors and persuade them to purchase, the online sales are not that easy and simple. Now that e-commerce sites are rapidly expanding in the Indian market it will be highly challenging for them to thrive and survive in the competition. So they need to work on their communication strategy that not only includes Advertisements and announcement but direct contact with the customers.

The technical advancement allows them to forward customized text & emails stating special discounts, birthday and anniversary wish, Festival wishes and more. An instant message is going to play a pivotal role to drive the attention of the customers.

Social media is an inevitable part of marketing that offers a more prompt response than any other typical form of advertisements. Posting a banner or a message on Facebook definitely works but Instagram is undoubtedly the latest cool and an effective medium to showcase the collection. Most US-based brands have their strong Instagram presence where they upload and share their range of products.

The hashtag method also applies here which automatically gets the posts more views. Similar to Instagram, Pinterest is another important tool to use for brand promotion. The number of followers on the page also increases with each post for any social media platform.

International brands’ presence on the social media platforms is relatively high. If you follow them on various platforms, you will be surprised to see their branding which is directly related to consumer engagement. For instance, instead of posting festival, discount, and other common banners of photographs, they are more active to launch contests and give away alerts.

The followers automatically show their interest and active participation to see the alluring gift items or coupons. Such effective and tested strategies can actually give a boost to the sale making the brand more visible to the digital world.

Online buyers expect a faster delivery and some fashion e-commerce like Amazon is now successful to deliver their products on the same day. Buyers also get a chance to track their shipping and delivery status on the sites but that’s not enough. Delivery drones are to be taken off very soon to pamper the online shoppers. It is expected that it will mitigate the cost of products and will also save the delivery time. To retain the customers, online fashion sites will have to think new and beneficial plans that will bridge a gap between the sellers and the buyers.

The rapid growth of digital era has brought many changes in all possible sectors but the skyrocketing success of the fashion e-commerce portal deserves a special mention. All international brands have the tie up with these portals where they are offering the genuine branded items at an affordable price.