Online shopping for fashion apparels is now an addiction. The younger people have already smitten by the shopping bug and now you can’t blame the older generation for showing their similar interest in online purchase. Everyone has a smartphone that allows exploring various shopping portals with just a few clicks and significantly, it adds more traffic to the shopping portals.Targeting the crowd, all major e-commerce sites have launched their App version and offering more benefits exclusively for the App users. Such interesting and effective strategies are going to take the digital fashion industry to the next level. Here some expected new trends to be observed in the coming years.
Online fashions stores are mostly dominated by females where leading female brands like Vero Moda, Mango, Global Desi, Biba etc. are in high demand. Even if they are selling menswear their ads will feature women centric Ads for marketing. More importantly, the number and variety of products for women are always high in comparison to men’s fashion.
This is certainly going to be changed in the coming years. Eminent men’s fashion brands like Allen Solly, US Polo, United Colors of Benetton, Luis Philippe, and more which are also sold at e-commerce sites like Myntra, Fashionbuzzer, Amazon, Flipkart, Jabong, Snapdeal, etc. will surely get the same status on the site like those female apparel brands.In 2017, it is a myth that women are more active on online fashion. Nowadays, men are equally interested in ordering online as they get a lucrative chance to save more money while shopping on e-commerce portals.
While sales attendants at a physical store personally and directly communicate to the visitors and persuade them to purchase, the online sales are not that easy and simple. Now that e-commerce sites are rapidly expanding in the Indian market it will be highly challenging for them to thrive and survive in the competition. So they need to work on their communication strategy that not only includes Advertisements and announcement but direct contact with the customers.
The technical advancement allows them to forward customized text & emails stating special discounts, birthday and anniversary wish, Festival wishes and more. An instant message is going to play a pivotal role to drive the attention of the customers.Facebook has launched ‘Business for messenger’ program that allows the brands to address the customers and solve their queries. Similarly, many online portals have their own chat box that pings the customers visiting their site. Such useful applications need to be incorporated to get in touch with the potential and existing customers at one go. It is as important as providing discounts and announcing sales.
Social media is an inevitable part of marketing that offers a more prompt response than any other typical form of advertisements. Posting a banner or a message on Facebook definitely works but Instagram is undoubtedly the latest cool and an effective medium to showcase the collection. Most US-based brands have their strong Instagram presence where they upload and share their range of products.
The hashtag method also applies here which automatically gets the posts more views. Similar to Instagram, Pinterest is another important tool to use for brand promotion. The number of followers on the page also increases with each post for any social media platform.It is even better if instead of showing the clothes the brand shares a look featuring a model. Attractive visual presence makes a huge difference in consumers’ mind. Some Indian e-commerce portals are yet to adopt these effective methods of communication but hopefully, in the coming years, there will be more investments in social media marketing than the traditional marketing mediums like newspaper, TV, leaflets, hoardings etc.
International brands’ presence on the social media platforms is relatively high. If you follow them on various platforms, you will be surprised to see their branding which is directly related to consumer engagement. For instance, instead of posting festival, discount, and other common banners of photographs, they are more active to launch contests and give away alerts.
The followers automatically show their interest and active participation to see the alluring gift items or coupons. Such effective and tested strategies can actually give a boost to the sale making the brand more visible to the digital world.Sharing blogs and articles for the SEO purpose is undoubtedly an effective and inexpensive option but a story sharing is an easier option to convince your target audience. That’s why many big brands often share videos on social media featuring an emotional relationship between mother and daughter or family jamming on a special occasion. Viewers automatically can relate to such heart melting stories or fun crackers and also enjoy sharing it with their groups. This is relatively a new strategy which can create a buzz in the near future.
Online buyers expect a faster delivery and some fashion e-commerce like Amazon is now successful to deliver their products on the same day. Buyers also get a chance to track their shipping and delivery status on the sites but that’s not enough. Delivery drones are to be taken off very soon to pamper the online shoppers. It is expected that it will mitigate the cost of products and will also save the delivery time. To retain the customers, online fashion sites will have to think new and beneficial plans that will bridge a gap between the sellers and the buyers.
The rapid growth of digital era has brought many changes in all possible sectors but the skyrocketing success of the fashion e-commerce portal deserves a special mention. All international brands have the tie up with these portals where they are offering the genuine branded items at an affordable price.The successfully running portals like Myntra, Amazon, Flipkart etc. are already giving a tough competition to many big shops who are now trying to make their online presence strong. In the coming years, it is expected that more and more names will join the league to help their loyal