on 05 October 18
We have often heard people telling that it is the small things that matter the most. This applies to the field of website monetization as well. More often than not, we find ourselves falling prey to the glitz and glamour of the new trends and we tend to deviate from the basics. If you have been wondering as to why your sites are not generating as much money as you expected in spite of employing the latest SEO techniques, it could be because you have failed to incorporate the fundamental concepts in your implementation. Like every other field, there are certain rules and regulations to be followed when you want to make money out of your website. Temporary quick-fixes don’t work here. Here are some of the best practices you need to follow in this process.
1.Proper advertising plan
To understand this concept, ask yourself a simple question - Do people visit my site to read my content or to check the ads that I have posted on it? You have got the answer, isn’t it? Put yourself in the shoes of the end users and understand how you would feel when you visit a site and see it clustered with ads in all the places. Users feel very irritated and confused when they your site filled with irrelevant and relevant ads placed all over. So how do you correct this? Do a thorough research on the interests of the visitors to your site and place relevant ads at strategic locations (preferably top or bottom) to get the most out of them.
2.Choose testing platforms when you buy ad space
Are you planning to place your ads in high-traffic websites like Facebook, Bing, YouTube, etc. so that it garners more clicks and generate more revenue for you? If yes, you should be very careful while choosing these sites. Remember that these sites are at a higher level than you, so they may dictate terms to you. Never succumb to the pressure created by them. Always ensure that you get full value for the money that you have invested for the ad space. Choose only those sites that offer you a testing platform so that you can check how your ads have performed, how many clicks they have garnered, the % of ranking and profitability that has increased because of these clicks and much more. Only when you have a base to test, you can take a call if that particular method will work for your business or not.
3.Choose the right strategy
When you want to monetize your website, it is important to understand that not all strategies work for all website owners. What works for your friend may not work for you. Initially, it may take a long time for you to understand the exact strategy that might suit the niche of your business. It is during this time that you have to patient and wait for results before moving on to the next. When you try to juggle among various strategies at the same time, you will not be able to find the one that works for you the best and thereby waste a lot of time without any fruitful results.