Common Mistakes to Avoid Before Launching an Application in Market
You have strategized, planned, designed, developed, tested, and now it is finally time to launch your shiny new application. However, as anybody who is ever promoted an application can confirm, it can be incredibly exciting and equally challenging as well. Almost around 20% applications fail as they don’t even see or searched by the users. It does not mean that those failed applications are bad but due to
What are the Different Pre Launch App Marketing Pitfalls?
Failing to achieve critical mass quickly during a launch can be extremely deter-mental to a new mobile app development companies. As there are thousands of applications launched in market
Before Launch
Not Picking a Right Platform: In an ideal world, with numerous resources, you would launch on both iOS and Android at the same time with a fully featured native app. In reality, you will need to consider which platform to launch on first, and each has their own set of advantages and disadvantages. Android is currently the market leader in terms of adoption and retention, but iOS apps are more profitable. Hence if your monetization strategy is dependent on in-app purchases or paid-for apps, then iOS might be your best bet. Moreover, you can also choose multiple platforms for application but it will extend your development time, cost, and will delay entry in
Avoiding Beta Testing: If you want really honest and accurate opinions about your application, then beta testing will help you out. Finding a right group of end users is important to test your final application. You can do public beta launch which is open to everyone to grab more impression. Or you can do a private beta launch where only invited users can use and test your application. Nevertheless, reaching up your beta users can sometimes be difficult so you can use a tool like TestFlight to streamline the process. Beyond
During Launch
Fail to Determine What is Working and What is Not: The primary goal is here to check how users are actually interacting with your application. Based on
Not Putting up Time for App Store Optimization (ASO): Well, ASO
Poor Content Marketing: Also, a great way to build your app’s market is to get people talking about it. Identify communities and websites that your target users are following closely. Use the opportunity to launch sneak peeks of your app, videos of its features and information that will create a sense of curiosity in them.
Post Launch
Ignoring Analysis of Reviews and Ratings: Positive and negative reviews both are good for application. Positive reviews mean users are liking and appreciating your application. On the other hand, unhappy and complaining users
Bad Customer Support: Your app could have
Avoiding common app launch mistakes can help you be more prepared when it’s time to get your application out there, build awareness, and leverage momentum to drive downloads. Do you need help developing and launching your mobile application? Panacea Infotech is a leading mobile app development