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5 free mobile app promotion strategies to boost installs

Published on 11 August 17

5 free mobile app promotion strategies to boost installs - Image 1

You build your first app in android or ios and posted it on the app store. Now what? No one knows that you published your app. And as we all know, it is not feasible to share app’s link & explain to each individual you meet about your app and convince them to install. And so here are the 5 ways you can promote your app to your targeted audience and get the max out of it.

The first thought you will get is that do you need to pay for advertising or it is too much for your app budget? paid advertisement can cost you more than the app worth in some cases and may possible that you end up losing some amount behind ads. But there are options you can select which not gonna cost you much or very small and you can target big amount of traffic and app installs.

5 ways to promote your app- you can include in your next mobile app promotion strategy.

1. App Store Optimization - here to start from

App promotion starts from the point you upload your app to play store or app store. App stores are the best traffic source from where use fire the query to search some sort of apps. The first step is to utilize and optimize the space you get from your AppStore account.

Main things you need to focus are the app title, icon/logo, and app description.

The user only clicks on your app if your icon or logo is attractive. The title is the most important thing you can take care of. A too big title will not display properly as after some keywords rest will be hidden and too short title will not deliver the purpose of the app on first look. So you need to optimize it. Make it 4-5 words including your main keyword.

Another powerful thing is the app description. You will get 2000 words limit if you are on google play store and 100 keywords if you are on Apple app store. Here things to note is that no matter there is any app store, they have only a few things to consider to index your app like title & description compare to any website where there are more than 200 factors considered to rank your site in Google. So wise use of this description can help rank your app in app store.

Optimized and clear instructed images or screenshots are another way to attract and hold user to install your app. So choose your 8 screenshots showing off best features of your app.

2. Build a microsite and attach a blog

After upload app and app store optimization, you can build a small two to three pages website describing your app’s features in details. Attaching a blog to that microsite is a good idea and you can grab more targeted traffic to your site that can be converted to app users.

Using some SEO tactics you can rank your website for your targeted keywords on search engines like google and bing. And as the organic traffic has potential to make your app viral, you can take some advantage of it.

For a better website SEO, you can find relevant keyword focused domain for your site to perform better on Google using domain suggestion tools.

3. Share app/content on social media

Google Plus, Facebook, Twitter, Instagram, and Pinterest are some good social media platforms to shout out your product or app to a large amount of audience.

Facebook pages, Twitter & Instagram followers and Pinterest boards you can use to share your app and promote it via some content. You can post in related Facebook groups or tweet it on Twitter to grab attention from your followers or friends. You can market your product by sharing your blog posts on social media. Advertisement with Facebook ads is another best thing you can target but its paid and cost you some bucks and we are going to discuss that here.

There are many popular communities there in Google Plus, you can join them and get some influencers to review your product by sharing on niche related communities on Google Plus.

4. Youtube/Vine videos

The second largest search engine in the world may take a space in your next mobile app marketing strategy. Youtube has a lot of users and serving tons of video daily. You can create a small introductory video of your app and upload it on youtube or vine. They are a large place for video marketing and you can target sufficient amount of audience by videos. If your app is giving some sort of solution to any problem then you can create a video about how to solve a particular problem using your app or how much useful your app is by describing your features in the video.

5. App review websites

There are some websites out there in the market who review your apps and publish blog type review post on their websites. This is the another way you can indirectly promote your mobile application. If your app is that useful then you can submit your app to this kind of review website and get some installs from their users. Another thing you are doing with this kind of submission is you are building authority to your app and some online appearance on the internet which can help grow your product or app as a brand.

There are some app promotion strategies you can use after mobile app development to promote your app out there in the market without spending bucks on ads. app promotion with these type of channels is very important as you can target huge amount of audience with the use of some low-cost tactics like a microsite and blog. so go ahead and give a change to these mobile app promotions strategies in your promotion.
This blog is listed under Development & Implementations , Digital Media & Games , Mobility and E-Commerce Community

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