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Want to Make a Successful Mobile App? These 4 Points You Must Have to Consider

Published on 19 August 17

Now, it becomes extremely difficult to imagine a life without a smartphone. Today, there is an application for everything like shopping, paying bills, booking tickets, hiring a cab, ordering food, etc.

For the App Store, 2016 was a record-devastating year and it doesn’t show any sign of slowing down. It is also predicted that gross mobile app spends will reach $166 billion by the end of this year.

Even, various companies are growing constantly as they are adopting the mobile-first mindset and realizing that the mobile is not an optional investment, but it is must like a necessity. However, with enormous choices in the app market, users are becoming choosy and they are not likely to give a second to any app if once they have lost interest.

Want to Make a Successful Mobile App? These 4 Points You Must Have to Consider - Image 1

As per, approximately 35% of mobile app engagements last less than a minute, asking users don’t take long to search an application, which provides them with more value. With this, it becomes difficult for companies and firms to develop and release an application that gives users a desired result in this competitive market.

Total Number of Mobile Apps Downloads Worldwide in 2016, 2017 and 2021

Through this statistic, you can get a complete idea of the number of mobile app downloads across the world in 2016, 2017 and 2021 that sorted by region. In America, consumers are projected to download 74.7 billion mobile apps in 2021 to their smartphones. So, you can imagine a success ratio of mobile application market that is constantly expanding.

If you also want to make a successful and popular mobile application for your business, you need to consider these below 4 points that can make a huge impact on your application.

Researching Market

Today, there are more than 2.8 million mobile apps in the Google Play Store, whereas Apple’s App Store has 2.2 million applications. With this huge number, there’s a range of alternatives for smartphone users, so ensure that you give users what they are looking for.

Many a time, it happens that great ideas don’t make great applications in reality. If you have decided to launch an application, you need to be sure that it is research driven. You need to research the main players in the category your application operates in because you can give some wonderful insights into what your target audience values in the application.

You should research entirely like which categories are they targeting, which keywords they have targeted. By analyzing the market, it will prove to be very useful in getting your app in front of the right audience.

Know Your Targeted Audience

Once you research the market and selected your audience segment, it’s time to examine your users in greater detail. It is important to understand their needs and what they want in your application.

Users are always in search for a solution to any problem, so you need to think that whether your app gives any solution to your targeted audience. As the audience is facing many pains in their life like whether it is inconvenient banking experience, bill paying app or a flawed checkout process.

Such pain points compel users to look for a solution and eliminate their problem. So, you should know your audience pain points and provide them with a solution through the mobile application. If you make an app without knowing your audience’ needs, you might end-up be wasting efforts, time and money building that app as it will not match with your audience’s needs.

Delivering Essential Features Rather Than All Features

While making an app, you should make a list of features that you wanted to include in the application. However, it is must that you include only essential features in the app instead of all the features and functionalities that are even not useful for your targeted audience.

If you will opt for a range of features in a single app, it can make your app perform slow and will be difficult for users to navigate or simply doesn’t perform as the individual expects. In case, it works slow and doesn’t navigate as per users’ choice, they will dump your app in favor of another app.

Proper Testing

In app development testing is obvious, but it is a critical step. However, recently, it is estimated that 44% of issues are found by the users, whereas 24% from direct feedback and another 20% from public user reviews in app stores.

In case, if you fail to tempt your users in the first time across, it is unlikely, you will get a second chance. Giving the competitiveness of the mobile app market, launching an advanced app is essential if you want to make it successful.

However, you can rarely find any application without minor bugs upon launch, so you need to ensure that you test properly before shipping as it will ensure that there are no major issues. By having hard working quality assurance team, it will be helpful for your team to deliver a better product to market. If your application doesn’t have a proper functionality, the chances are high that users abandon it without giving a second thought.


So, these are the four important points that will make your application successful. By considering these points, you can deliver a rich user experience to your users as this app meets their requirements and give them a solution for their problem.

Once you analyze the market, understand your target audience and know features that you want to include, you can discuss your idea and requirements with a leading mobile app development company that has a specialized team of mobile app developers.
This blog is listed under Development & Implementations and Mobility Community

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