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New-Age Networking: 5 Important Ways to Maintain Business Connections

Published on 01 September 17
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Networking is vital for a business, no matter if you are big or small. It widens your scope for opportunities, and that is just the beginning. Think of business networking as having company buddies, which can be important. The following are five ways you can develop or maintain business connections that could benefit you later.
New-Age Networking: 5 Important Ways to Maintain Business Connections - Image 1
Know Where to Find Partners
You need to know where you can make potential networking connections, and this is the hardest step because it can stop you from making connections. A good place to start is industry-related seminars or events. Social media might also be a good place to look, or simply ask your service providers or vendors if they know of any businesses that might match yours.
Have the Right Approach
It is important that you know how to approach another business in order to make this connection work. You need to be aware of how your partnership is going to benefit the other company you are attempting to partner with. Sure, you probably already know how they can help you, but this is not about your company but rather how yours can help theirs. You need to be ready to articulate your points when you meet with a potential partner.
Emphasize Co-Marketing
Business partnerships help each other, which is a vital part of the networking relationship. Making sure that you can maintain this relationship and nurture it means you also have to focus on co-marketing. You want to create events where your business can market your partner's business in an effective way. You can do this in person, or you can also ask your partner to write a guest blog if you want to do this online.

Keep in Touch
You probably know what it means to be busy, which is probably something your business partners know, too. This is one reason you talk to your business contacts only when you need something, which is going to start to show. No business partner wants to be used, so you need to make sure that you establish a routine so that you do not let too much time pass before you contact your business partners. This is not only done to see if they can do something for you but to see if you can do something for them.

One of the most important ways you can maintain good communication with your partners is by having a well-maintained computer network at your office. Wi-Fi dropping out or computers lagging and shutting down can damage your partnerships more than you might think. Consider working with companies who provide network support to help you maintain your relationships well.

Honesty Pays
Sometimes, it is hard to admit you made a mistake. Some businesses are afraid of admitting mistakes because it makes them look incompetent, but the fact is that lies make you look worse. You want to own up to your mistakes as soon as you can and offer solutions. This will make you seem trustworthy, which is how you want your business partners to look at you.

These are just some of the few ways you can make and maintain your business relationships. You can do more, and this is a learning process, but hopefully some of these points lead you in the right direction.


Networking is vital for a business, no matter if you are big or small. It widens your scope for opportunities, and that is just the beginning. Think of business networking as having company buddies, which can be important. The following are five ways you can develop or maintain business connections that could benefit you later.

New-Age Networking: 5 Important Ways to Maintain Business Connections - Image 1

Know Where to Find Partners
You need to know where you can make potential networking connections, and this is the hardest step because it can stop you from making connections. A good place to start is industry-related seminars or events. Social media might also be a good place to look, or simply ask your service providers or vendors if they know of any businesses that might match yours.

Have the Right Approach
It is important that you know how to approach another business in order to make this connection work. You need to be aware of how your partnership is going to benefit the other company you are attempting to partner with. Sure, you probably already know how they can help you, but this is not about your company but rather how yours can help theirs. You need to be ready to articulate your points when you meet with a potential partner.

Emphasize Co-Marketing
Business partnerships help each other, which is a vital part of the networking relationship. Making sure that you can maintain this relationship and nurture it means you also have to focus on co-marketing. You want to create events where your business can market your partner's business in an effective way. You can do this in person, or you can also ask your partner to write a guest blog if you want to do this online.

Keep in Touch
You probably know what it means to be busy, which is probably something your business partners know, too. This is one reason you talk to your business contacts only when you need something, which is going to start to show. No business partner wants to be used, so you need to make sure that you establish a routine so that you do not let too much time pass before you contact your business partners. This is not only done to see if they can do something for you but to see if you can do something for them.

One of the most important ways you can maintain good communication with your partners is by having a well-maintained computer network at your office. Wi-Fi dropping out or computers lagging and shutting down can damage your partnerships more than you might think. Consider working with companies who provide network support to help you maintain your relationships well.

Honesty Pays
Sometimes, it is hard to admit you made a mistake. Some businesses are afraid of admitting mistakes because it makes them look incompetent, but the fact is that lies make you look worse. You want to own up to your mistakes as soon as you can and offer solutions. This will make you seem trustworthy, which is how you want your business partners to look at you.

These are just some of the few ways you can make and maintain your business relationships. You can do more, and this is a learning process, but hopefully some of these points lead you in the right direction.

This blog is listed under Networks & IT Infrastructure Community

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