Customer counting technology measure the retail store conversion ratio when combined with sales data. For benchmarking purposes, management can compare performances across different locations/branches. Retailers can also use existing data to calculate traffic and visitor patterns during peak time frames such as holidays and rush hours. Thus, retail brands can roll out smart store with an optimized layout, operations to deliver the optimum service.
V- Count’s 3D Alpha+ device consists of the leading stereo vision technology consisting of a high resolution camera which generates 3 dimensional views.The device is also embedded with double lens to capture and locate the head of a person under any lighting condition. Thus, eliminating false projections and depicts accuracy in complex behaviors. Traffic count is based on the height, speed, mass, direction and projects a high accuracy rate of 98%.
All data from V-Count’s people counting devices are transferred through a secure, Cloud based reporting server with guaranteed uptime to be accessed through desktop and mobile. The Cloud account enables retailers to measure traffic trends and generate insight reports on different set time frames anywhere and anytime. In order to measure conversion, the server integrates transactional data to provide a quality understanding of retail sales.