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E-Commerce Site: How To Make It SEO Friendly

Published on 23 October 13
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E-commerce websites have offered business owners a smart alternative to boost sales and grow further. That’s the reason an increasing number of business owners now have these websites to try and reach out to a large number of customers. However given the competition in the market today you have to make sure your e-commerce website has all the crucial SEO elements in place so that it ranks highly with search pages. And therein lays one of the most important tasks for entrepreneurs who want to take their business online.

An e-commerce site has to be SEO friendly so that it can make its presence felt in the hugely competitive and dynamic online world. Hence it’s important for business owners to take the effort to find the best solutions for their e-commerce websites. Your website has to be interactive and flexible to offer your customers an ideal shopping experience. And that’s true for small stores and full-fledged online market spaces alike.

There are different elements that can make your e-commerce website SEO friendly and you need to pay close attention to them. Following these steps might require time and effort on your part but the results are well worth it.

Some of the ways in which you can make your E-Commerce site SEO friendly include:
Choosing an appropriate domain name
Importance of the right domain name for your e-commerce website cannot be overemphasized because in several instances it can become the identity of your online store. It’s generally seen that domain names with your brand name associated with them have a larger impact. The mistake many make is that they try to have keyword rich domain names, which might have instant benefits in terms of higher search page ranks. However in the long run and after recent Google updates it’s been seen that those results don’t last.
Your URLs have to be SEO friendly
Some of the important features of SEO friendly URLs are that they are keyword rich and stagnant. Moreover it’s easy to see the benefits of URLs that are easy to read and quite simple. On the other hand URLs that have symbols or numbers in them can lose their mark.
Pay attention to the loading time of your site
It’s now well known that the attention span of online users is much lower and since they have several options a few clicks away, they don’t think twice before moving away from your website. If your website takes a long time to load then you might lose out on your potential customers. Hence it’s important that the processing time for your website are fast and you can do that by using optimized images and keeping frames, flash files to a minimum.
Redirect customers to your new site
It often happens that business owners change or delete their pages but that doesn’t mean you have to lose out on your previous customers. 301 redirects can help bring customers to your new page. It’s an important element for e-commerce websites that people often tend to forget and incur loss of business in the process.
Assess the validity of your web pages
It’s not a tricky task as it might seem and there is a simple tool like W3C Validator, which can help you figure out the validity of your web pages. Moreover if there are any errors or mistakes on your web page then they will be revealed to you as well. Once you have identified these mistakes you can eliminate them to make your website more appealing to your customers and search engines alike.
Focus on Header tags
They define the structure of the page and make it easier for search engines and users to know what it is all about. Top three tags are the most crucial ones and should contain your important headings.
Image ALT Tag is of huge importance
Any images or text related to pictures should have an ALT Tag and that’s because search engines cannot read images. Once that’s done the text will be easily readable to your users and search engines too.
Content remains crucial
You need to optimize the content on your page by highlighting important elements like price, page for related products and latent semantic indexing. Having content that talks about products, and reviews about them also goes a long way in making the right impression.
Social Sharing buttons are the need of our times
If your users like a certain product on your site they might want to share it with their friends. They should have the option of doing that through smartly placed social share buttons that work wonders for your brand publicity too.
Make your site easy to navigate

Your customers should be able to get around your pages easily and search engines should be able to index them efficiently too. Things like sitemap and logos should be given due importance when you focus on navigation on your website.

If you follow these steps you can make your e-commerce site SEO friendly and thereby, more effective.
This blog is listed under Development & Implementations and E-Commerce Community

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