According to the statistics, almost 21% of a sales representative's work time is spent doing lead research. If we do a basic arithmetic, in a 40-hour week, this translates in 8,4 hours per week spent looking for leads. That is more than one full day of work each week, one week per month, or 2 and a half months per year. Is that a lot? Most of us would say it is.
So how can a business minimize the time spent researching leads? One of the most efficient ways is using a lead generation software, which can help you automate the process of researching and qualifying leads, by centralizing only the most useful and insightful information about your potential customers.
As the internet and social media evolved, so did the buying process, which gave customers more control on how, where and when they buy products and services. The practice of generating leads by marketers and then passing them to the sales representatives is now obsolete. The gap between marketing and sales is much smaller today, due to the fact that companies interact with potential customers much earlier in the buying cycle.
The most important advantage that a lead generation software has to offer is that it allows you to focus more efforts and alocate more time in closing actual sales, instead of researching leads. Top marketers who aligned their strategies with the newest principles of digital marketing are using innovative methods, such as marketing automation, to narrow down the gap between lead generation and sales.
So, what can a lead generation software that uses marketing automation do for you in order to grow their online business?
It can help you convert traffic into leads, using dynamic popup retargeting ads
Dynamic Popup retargeting ads are marketing automation triggers that are displayed on a landing page in order to interact with the visitors and convince them to make a purchase while they are still interested in your products or services.
It is very important to create a popup retargeting ad that is relevant to the potential customer, otherwise it will be ignored and the visitor may leave your website. A lead generation software can help you create such pop up retargeting ads, based on the potential customer’s browsing behavior, adressing its needs and providing the opportunity for you to increase your conversion rate. According to the statistics, using a lead generation software that combines marketing automation and landing pages can increase your conversion rate by up to 50%.
It uses A/B testing in order to personalize the messages you adress to your potential customers
A/B testing is a very efficient tool that a lead generation software uses to determine which version of the same ad or email message converts the most leads. This helps you personalize the layout and text of an ad or e-mail, in order to efficiently communicate with your potential customers and increase the chances of convincing them to make a purchase.
Marketing specialists say that about 60% of the internet users actually read marketing emails. By personalization of your email campaigns and popup retargeting ads based on demographic and browsing behavioral data provided by a lead generation software, you can turn your visitors into customers more easily.
Andreea
