It's not sufficient to associate with influencers. Brands need to operate with the perfect influencers in order to be prosperous. The ideal influencers will drive better results since they will relate more to a brand, be more apt to work together with you on a long-term foundation, and ideally have a following of individuals that will even love your own brand.
However, what defines the perfect influencer? High follower count? Fantastic articles? The reality is, the solution is neither of those things. The ideal influencer that will ultimately drive the most conversions will be different for every brand. Here are a few things to look for to help you discover the perfect influencer for your own brand.
1. The influencer already creates the Sort of material you Are Searching for
If your manufacturer is looking for high excellent articles to repurpose, make sure you look for influencers which have a history of producing top quality content. Alternatively, if you are looking for content focused on specific subjects, for instance, travel, be specific to target influencers which are experts in this area and already produce content which focuses on the specified topic.
Also, try to be sure that the type of brands which the influencer has previously worked with are complementary to your own. As an example, if you are a fitness brand, don't utilize influencers that regularly promote fast food chains, since their audience might not be who you are targeting.
2. They have a low ratio of sponsored to unsponsored content
We recommend working with influencers who do at most one sponsored post for every four posts that go live in their account.
Look for influencers who are strategic in relation to the sponsored content they post. If an influencer makes a sponsored post each and every day, it can start to fall on deaf ears. Make sure that your article stands out and doesn't become lost in a sea of new promotions.
3. They receive real comments and involvement
Some influencers may look like they have a whole lot of engaged followers when they actually get a lot of spam comments. You have to ensure that the followers' comments on articles and photos are actual and associated with the content itself.
4. The influencer has a compelling personal brand that aligns with your brand
Never request influencers to do something inauthentic to their private brand. Influencers who have an established personal brand will come across as trusted to their audience. It's essential to utilize influencers who already align with your brand's aims, aesthetic and story.
Think about it like this; it would seem out of place when the material of a sponsored article was very different from what the influencer generally articles. If an influencer posts typically very extended and comprehensive captions, you need to expect them to get along, full caption for a sponsored article too.
5. The influencer has a high engagement rate, not necessarily a high heeled count
Target influencers that have at least a 3% participation rate. A highly engaged audience demonstrates that the influencer creates content that influencers actually wish to be a portion of the conversation. Find out more about what the influencer is submitting.
Some brands concentrate more on the influencer's follower count and ignore the participation rate, and thus don't fall into that trap!
Umar
