To begin with, what does ROI really mean?
Why knowing the value of ROI is critical to a business?
How to calculate the ROI of Digital Marketing campaigns?It is worth mentioning, however, that in this model, the goal was to learn how to calculate the ROI of a campaign that focused on service sales , but if the goal was to generate more leads, for example, the formula would not change, however, the calculation of the investment would be different as it would be necessary to multiply not the number of sales per average revenue but the number of leads per average revenue.
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