The professional presence of individuals and companies on the internet largely depends on their domain name. A domain name is an internet address that is normally provided by Internet Service Providers and must be registered with a naming authority. Branded domain names are those that contain the brand names of individuals and companies. Branded domain names are registered at a slightly higher cost compared to generic domain names but this is something that is worth investing in. This article will highlight some of the top reasons to invest in branded domain names for your website.
1. Easy To Remember
Branded domain names are easy to remember and therefore visitors do not struggle to find your website. Branded domain names are memorable and represent a part of your business identity. A branded domain name results in fewer search errors and at the same time helps potential customers to find your site easily. It makes your website to stand out from the rest because of its uniqueness. This is particularly case with top 5 social media sites where funny or easily-remembered phrases have high chances of going viral.
2. Improves Search Engine Ranking
A domain name that has your brand name in it helps a great deal in improving your ranking in search engines and this helps a great deal in increasing your online visibility. A higher ranking in search engines means that potential customers can locate your site earlier in the search process. This gives you an advantage over your competitors in terms of the number of customers that access your site and buy from you.
3. Brand Continuity
A branded domain ensures that your customers and business associates have something to positively associate with. The fact that a branded domain name is part of your business identity means that customers can always associate with your products and services. A branded domain name enables you to secure the naming rights and therefore no other person can use it. It is actually another way of registering your business name.
4. Adds Onto Your Site Credibility
A branded domain name projects a professional image and therefore helps you to create a good first impression. It can actually put you at the same level with large companies even if your business is very small. It shows potential customers that you are a very serious person that does things in a professional manner. It also projects the image of an established business. Credibility is very important when it comes to online business because there is a lot of competition.
5. Avoids Loss of Momentum
A lot of effort is needed when it comes to marketing a new website and it can take months for your website to be listed on popular search engines. The good thing with branded domain names is that one does not need additional marketing efforts once the business has built some momentum. It is easy to maintain the gained momentum once your site starts attracting more traffic. You only need to invest in your initial marketing initiatives and after that your business can continue to grow without additional web marketing efforts.
6. Establishes Type of Organization
Branded domain names can help you to establish your business identity because they are less confusing to customers. It is easy for potential customers to know the nature of your organization through your branded domain name. Researchers can easily determine whether your organization is a business or a non-profit entity.
Branded domains can not only help your business. If you are considering launching a blog you can easily make a brand out of it in the blogging community and make a fair deal of income from advertising in the first place. If you are a novice blogger, here are the top 5 blogging tips on how to setup and launch a blog.
Regardless of what kind of online business you attempt to run - your name is the first thing remembered by your community and target audience. Make it worth remembering!
This blog is listed under Networks & IT Infrastructure Community