How HTTPS helps to rank your site?
Published on 04 March 18
Alisa0
Let's face the truth: switching to HTTPS is actually a smart idea. Users always give a clear preference to safe and reliable sites. It helps to win the trust of your visitors. Google really started to take into account the protocol used by the site as a ranking factor. For most Internet resources, the change in positions caused by the transition to HTTPS is minimal, if at all noticeable. The exception is large projects, which attract a huge amount of traffic. But such sites have switched to HTTPS a long time ago.
So is it worth making a migration to HTTPS?
Google believes it's worth it.
In August 2014, Google announced that sites that migrated to HTTPS protocol, would receive a bonus in ranking. In December 2015, Google started indexing the HTTPS version of the page by default.
In February 2018, Google announced that in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as not secure.As you can see, HTTPS transition is part of Google's long-standing effort to push websites to the widespread use of encryption, to better protect Internet communications and transactions from tracking and other attacks.
HTTPS is a variation of the standard well-known protocol HTTP, but with the addition of a security layer - SSL/TLS ( SSL) encryption. This secure SSL connection encrypts and decrypts all requests and responses. Simply saying, anyone can still get any message you send to a server and back, but unable to read it. HTTPS helps to prevent Intruders from involving into data exchange between your websites and users' browsers.
You should always protect all your websites using HTTPS, even if they do not handle confidential messages. In addition to providing critical security and data integrity for both your websites and your users' personal information, HTTPS is a requirement for many new browser features.
Google is trying to simplify the use of HTTPS. For example, Chrome offers support for a so-called mixed content audit to help site administrators easily monitor situations in which an HTTPS-enabled site can request untrusted HTTP, and which ones are ready to be upgraded to HTTPS by simply changing the sub-resource link to the version with HTTPS.
A mixed content audit is currently available that help developers migrate their sites to HTTPS using Lighthouse, an automated web page enhancement tool.
Some statistics of HTTPS migration:
- More than 68% of Chrome's traffic on Android and Windows is now protected
- More than 78% of Chrome traffic on both the Chrome OS and Mac is now protected
- 81 of the top 100 sites on the Internet use HTTPS by default.
Does your site have HTTPS?
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