on 08 August 19
If you are interested in supplementing your income by making further money online, you have most likely seen many systems advertised that apparently allow you to radidly make profits on autopilot. You may have tried some of these previously and been dissatisfied. The reality is that anybody can make money online if they keep to the right steps, but it generally does take some effort. Building a quality website and employing search engine optimization (SEO) techniques to drive visitors to your website is one way to augment your odds of success.
This article covers the topic of SEO, and above all what is described as off-site SEO. Website quality is beyond the scope of this article, but is however extremely important.
Off-site SEO depends on links from other websites to your website, or backlinks. The way your website is perceived by the search engines will hang on the quantity and quality of these backlinks. The definition of quantity is clear; it is just the pure number of links to your site. The meaning of quality is less evident. It is determined by things like the Google PageRank of the site linking to you as well as the relevance of the site to the topic of your site, which is contingent on things like the page title of the site linking to you and the anchor text used to link to you. The quality is also going to depend on the quantity and quality of the links to these sites. It is like a tree with your website as the trunk. The strength of the major branches plus all the small branches connected to them is going to shape the general healthiness of the trunk (your website).
So you may possibly be asking how you can generate backlinks to your website, and how you can have an effect on the quality and quantity of these links. The answer is that you have power over what websites these links appear on because you set the links out there yourself. There are several means of creating links, but two very influential ones that you can manage totally are blog commenting and article writing.
Blog commenting is done by searching for blogs applicable to the subject of your website. This matter of relevance is critically significant to every method of link generation, because the search engines will not put any authority on links from unrelated websites. Ideally you would like to locate blogs that do not utilize the nofollow attribute, since nofollow links are not indexed by the search engines. They can still drive some traffic to your website directly when people click on the link, but they have no worth for SEO purposes.
Once you have located these related blogs, you want to read the posts and construct quality comments on the posts, with a link back to your site using one of your main keywords as the anchor text. It is imperative that the link construction appears natural to the search engines, so you must vary your anchor text. If each link has the identical anchor text, the search engines will recognize that the comments are purely there for link-building purposes, and they will not attribute as much value to them.
It will be attractive to utilize one of the computerized blog-commenting software packages available. It is impossible to make a comment look like a quality comment when you haven't even read the post and therefore this is not recommended. The most likely result of this strategy is that you will finish up with very few actual links because your comments will be marked as spam by the website owners. One thing that has been learned from experience is that taking shortcuts rarely works.
The principles of article writing are very similar. You want to submit articles related to your website content to high PageRank article directories. Use the resource box to link back to your website with one of your keywords as the anchor text. Again, you will need to vary the anchor text to make the links come across as more natural.