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How to identify the target audience for the mobile app

Published on 13 June 18

Are you willing to develop a mobile application? Are you a part of any mobile app development company? Do you find it difficult to identify the target audience for the mobile app?

Let us first learn why identifying the target audience for your mobile application is an important task and what benefits it offers.

Understand user needs:

App developers face a common challenge of identifying user needs. It is a crucial and time-consuming task to understand what exactly the customer wants you to add to the app. It requires a lot of research and market study. The identifying target audience will help you get a closer idea what they actually desire of.


In marketing, there is a slight difference between need and interest. Need is something that cannot be compromised. Interest and desire is something that is optional but plays an important role. An app that edits the images is a need. But that app having features like direct sharing the image on social media is a matter of interest. While developing a mobile application, mobile application development firm must understand the difference between these two and must know what is the interest of the customers.

Easy marketing:

Once the target audience is identified, it becomes very easy to start marketing. When the app development company knows that this is the target audience, they can easily target the geography, the professional line, with appropriate medium of marketing. What is the use of such marketing which is targeting wrong audience and giving no leads?

These strategies are time-consuming yet very effective. You never know what can be the scenario of the market in next two weeks. It is very essential to be up to date with the knowledge of target audience and their requirements. It will help you get ample benefits and make you more competitive than others.

Let us now focus on techniques to identify the target audience of mobile app development company for mobile application:

Look out for competitors:

this is a very important step before starting any app development. The market is filled with ideas. It happens in a rare case that developers come up with an idea that does not exist. There are always two scenarios. One is; there is already an app available just like yours. But your app is offering extra features or is less expensive! The second case is; your idea of the mobile application is fresh and unique and you are going to rock the market being the only option if you succeed. In the first scenario, all you need to do is; study the audience your competitor is targeting.

Study their ads, what kind of advertisement they are displaying, where they are displaying, etc. Study the form of an app. Is it professional or is it with fancy graphics to attract youth. Once you study the competitor’s complete marketing strategy, you will understand whom to target. Also, it will be extremely easier for you to identify what extra features can be offered through your app to delight the end users.

Type of service/product you are offering is the indicator

Let us consider an example of going ahead with this topic. For instance, you are into a service business in which you offer daily used veggies to doorsteps of clients. For this, you are developing a mobile application. This app will enable end users to select what veggies they want and simply pay for it online and after some time, the food will reach the doorstep of that user. You are offering online payment option, delivery tracking option, etc.

Now you need to understand the target audience. This service is not for home-makers (who prefer buying veggies from the market all by themselves). This app and service are for working people. Remember, people and not only working women. Bachelors also cook at home in many cases. The app design, look, features should be as per the client’s expectations. So the type of service you are offering guides you to identify a target market and you easily do the marketing.

Prospect survey: Surveys always help. As the data collected is considered as primary research data, it has higher reliability and importance. Conducting primary survey is not an easy thing to do. Conducting a survey needs a questionnaire.

Should this questionnaire conduct relevant questions like is there a need for such app? What shall additional features be added to the mobile application? How should be the overall look of the app? All such questions can ultimately help you recognize a right set of audience. Surveys are extremely powerful as they give you an idea of what exactly is the requirement and you can work accordingly.

Persona: Persona is virtual! You take an imaginary prospect and imagine the age, gender, profession, demography, etc. Then you take out a list of problems this fictional character might be having. Next step is, how your app will help?

Hiring audience research companies: There are several research agencies that work for identifying the target audience. They use several techniques and tools to perform this task. Also, provide you with reports and proper analysis. This can also be a good option if you do not have time and enough skilled resources to complete the task.

Now that you know all the possible ways of identifying the target audience for mobile application, it is time to focus on strategies. Since the target audience is set and you have enough data of requirements, you can now easily add features. Also, you can start working on marketing.

Knowing whom to target is a basic step of marketing. Once you understand the target, you can easily decide the medium of marketing, what sort of marketing should be applied, which area to target, what timings to use for campaigns, etc.

All these steps and techniques help you develop an excellent mobile application which will not have any sort of flaws and will not only satisfy end user but also delight him or her.
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This blog is listed under Development & Implementations and Mobility Community

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