In the first quarter of 2018, there were 3.8 million apps available on the Google Play Store whereas iOS users could choose from more than 2 million apps from Apple’s App Store, according to figures revealed by Statista.
While this may seem like a huge number, there are millions of app that don’t get accepted by these leading stores. Among the success stories are many instances of apps with less than 100 downloads and those that get reflected after onetime use. People have no patience even with apps that have minor flaws and often uninstall those that take up too much space on their smartphones without adding enough value.
The competitive landscape and the unforgiving user behavior make it challenging for any mobile application development company to create a solution that will have high user retention. To make matters worse, there are several misconceptions surrounding mobile application development, preventing businesses from making the right decisions in their digital journey. So, here are some myths busted to help overcome some of these challenges.
Myth #1: Quality Apps Are Coded from Scratch
Coding an app from scratch is like an automobile company trying to reinvent the wheel! Instead, use an enterprise-grade Mobile Application Development Platform (MADP). This is a low-code platform featuring preconfigured modules via a drag and drop approach. This allows businesses to select the functionalities they want in their app and see it working almost instantly. With a MADP, a business can deploy the app within weeks, rather than spending months or years coding from scratch.
Myth #2: A Brilliant App Idea Ensures Success
A brilliant idea needs expert advice, brilliant execution and awesome support to be successful. Convey your idea to the mobile application development company and encourage them to advise you based on their industry experience and knowledge of user behavior. Using a MADP for execution ensures your idea is backed by quality coding and industry best practices. Don’t forget to find out about the support provided through the app’s lifecycle.
Myth #3: Apps Should be Loaded with Features
What one should be striving for instead is simplicity. The objective is to make it very easy for users to achieve tasks. In fact, data from analytics firm Localytics shows that apps are abandoned for reasons like too many features, too many push notifications and requests for unnecessary or poorly-explained permissions. Align the solution with user needs, keep the interface minimalistic and make the navigation as intuitive as possible.
Myth #4: Mobile Application Development Takes Months
If the team follows the traditional approach of developing the app from scratch, then it could take eight months or longer to complete the solution. Then too, time will need to be investing in testing and bug fixing. On the other hand, developing the solution on a MADP could have the app ready in two to three weeks. Getting an app deployed 10 times faster means that a business begins enjoying the benefits sooner.
Myth #5: Mobile Apps are for Business Sharks
Do you believe only big companies with huge marketing budgets invest in enterprise mobile application development? With MADPs coming into the picture, small businesses can now create highly customized enterprise apps at a significantly low cost. This helps such businesses to streamline their activities, get things done faster and build their brand image.
Having a branded mobile app can be a game changer for your business. And, awareness of the latest developments in the app industry can help you create a quality solution and also keep the app updated. Choose a mobile application development company that will partner with you closely for a seamless and successful solution.