Mobile Development Mistakes That Can Turn into Costly Blunders

There is a lot of buzz surrounding the mobile development, and understandably so. The modern era has seen an unbridled surge in the demand of mobile devices as more and more players are cashing on to this demand. Various electronics brands that were once known for their TVs and fridges have also forayed into creating mobile devices and haven’t done badly at all. This has lent more weight to the science of mobile app development.

However, in order to perch their services at the top of the heap, many developers are going all out with their development strategies. In the process, they are committing various mistakes that have with the course of time proved to be costly. So, here are some of the most common goof-ups we see even the most gifted mobile app developers making:

• Underestimating the costs involved
You aren’t pinching pennies when developing mobile applications. It requires rather a reasonably big investment. You need to pay huge sums to developers and designers involved with the making of project. You have to buy certain developer licenses which not by any stretch is a low-priced endeavor either. Ignoring these factors might lead to making big promises, and feeling the heat when it will come down to delivering the app.

• Overestimating the costs involved
This happens when you get carried away with curbing the expenses and opting for cheaply available designers and developers. You do not spend enough on the graphics and the incompetent developing and designing team completes your nightmare. Crossing the lines with cost-saving spells doom, irrespective of the nature of business.

• Adding Features in Spades
If your application is raging with ambitious features, it sure as well fizzle out pretty soon, or will go on fizzling out the device it is running on. Before you create a road map of the features you are going to add to the app, be absolutely clear in your mind what all you want it to offer to the end-user. More importantly, keep the app sane and subtle. When the user has to scramble for a user-manual every now and then, the app is likely to receive more uninstall requests in the coming weeks as compared to the installation requests. You need to put yourself in the shoes of an average user and gauge how they would deal with the features. Also, do not offer all the features in the first version. Preserve them for the subsequent versions. You don’t want to be blank when there is time to release the third version of the app, do you? Do not have a tunnel vision is what can be recommended.

• Not Focusing Enough on Marketing
You might have created a breakthrough app, but how is it going to set tongues wagging and fingers rolling when you don’t market it enough. Target your audience and bolster the marketing drive if you wish your app to stand a chance in this big, cruel market. Devise strategies that can open new doors for you in the market and let you create a pertinent edge over your competitors. Go for offline marketing, indulge aggressively in online marketing to reach to a wider audience. Ear-to-ear marketing will do the rest.

• Switching Developers in the midst of the Project Development
Things can get really messy if you go ahead and switch developers. A person who has been working from the start on the app might be having a whole road map on how he wishes to proceed in the subsequent weeks. But if one fine day you decide you should have some other mobile app developer working on the app without any apparent reason, you will be losing out on a lot of things. Sometimes, the situation may not be in your hands when your developers hand over their resignation in the midst of a project. This may affect the project development, but you will need to take the challenge head on.

• Not Targeting Platforms Wisely
There is no dearth of the mobile platforms out there in the market. But you must know which ones are you targeting. You also have to take into account that while you may be targeting just one platform, different mobile devices have different screen sizes.

With so much scope ahead, it is recommended you clear up all the gaffes at the earliest.