Content is king, but do you know which content type performs the best? It is videos.
Videos are powerful. They resonate well with the viewers, and are also easy to digest. Video marketing is on the top of the charts for many marketers. In a HubSpot research, 54% of the consumers prefer to see videos in comparison to other content type including an infographic and text content.
Well, in this article, we will learn why videos should be in the top list of your marketing efforts. So, without any delay, let’s get started.
1. Better Sales and Conversion
The number one reason why you should use videos in your marketing campaign is its impact on sales and conversion. According to Insivia, just by adding a product video, conversion rates are increased by 80%. That’s a significant boost! Also, the performance of videos stays consistent across different industries including electronics, gifts, personal care and others.
Explainer videos also have a huge impact on the sales of a product. According to a study published by Wyzowl, 74% users will make a positive purchase decision after watching an explainer video.
2. Better SEO
Google loves videos as much as the internet audience. By adding a video to a page, you increase its chance to rank higher in Google by 53 percent. However, to make sure that you do it correctly, you need to make sure that you optimize your video properly for search and reachability.
That’s why we recommend reading the video SEO tips by Search Engine Watch.
When it comes to building a long-term relationship with your audience, you need to build trust. But, it is not that easy. Building trust may require a long-term commitment regarding content marketing.
Video can not only speed up the process of building the trust but also help in the process. Video content is undoubtedly the best way to build trust. And, that’s why you will see YouTube as a platform flourishing thanks to every business using it to promote their business. Video build confidence, trust and imparts transparency to the audience which in turn makes it easy for them to finalize a purchase.
4. Great ROI
Who doesn’t love ROI? Well, everyone does. And this is where video content marketing shines. This is confirmed by 83% of the businesses in the study done by Wyzowl because video creation process is not cheap. However, It takes both time and money to create good quality videos.
For a content creator, it is essential to understand that videos should carry meaning and always have a value associated with it. No one wants to watch a 5-minute video just to find out that they wasted their time learning nothing. The quality of the production heavily depends on your budget. However, it doesn’t have to be top-notch and meet studio production value. The only thing that you need to take care of is the value that the video offers.
5. More on-page time
The biggest bounce rate comes from the text-based content. However, videos offer much better on-page time and less bounce rate compared to text-based content. Brainshark revealed that 65% of the viewers do watch videos up to 3/4th of the video length. That’s huge and should be used in favor of your marketing efforts.
6. Mobile users prefer video content
As you might have already known, most of your website visitor will come from a mobile device. Other staggering statistics reveal that 90% of the user prefer watching videos from mobile. This makes it a great combination that should be used in your marketing campaigns. On mobiles, users also watch ads, giving business a way to earn revenue.
The above reasons should be more than enough to convince you the need to do video content marketing. If you are still confused and want to know more, use the comment section as the way to convey your thoughts! We are listening.
Siya Carla is Business Development Manager at Finoit Technologies, a leading custom software development company which makes ideas into reality by providing unique design and mobile app development services.