In November 2013, Google launched their much awaited voice-activated search for laptops and PCâ€™s. Voice search has been around for a while, but on mobile devices, most notably iPhones but now it is available on your PC. Voice search is most definitely has implications for both SEO marketing and content marketing. Those of you on Chrome are probably already aware of the 'search by voice' icon that has appeared at the end of the Google search box.
Question may arise why Voice search and what are the implication? It is a natural evolution of search with the growth of mobile devices and devices without keyboards. The voice search seems to be a general acceptance that in future we will increasingly be using voice to interface with devices.
The potential implications of voice search include:
Voice search helps at a great extent for seo marketing consultant. If users and search engines are not relying so much on keywords and more relying on natural language questions it means those of us involved in SEO and content marketing need to ensure we are producing content that answers these questions and content that fits a particular user context. This means less focus on keywords and more on understanding user requirements and providing content that answers questions in context. If the users interact with voice search in a conversational manner by asking questions, then content will also benefit from being structured in a similar manner. Overall voice search is a very positive move for all us wanting to provide high quality content that addresses user queries.
Voice search are less keyword driven. Keyword matching can deliver masses of data and results whereas natural search queries are likely to generate less but more precise results.
Semantic search will get better with time. Each search and follow up action tends to send a signal to Google to help understand intent. In essence Googleâ€™s semantic index will grow better and very quickly.