WordPress is known to be a blogging platform offering its users tools that not only help them in publishing their contents but also establish a rapport with viewers. WordPress has made the job of the web developers easier as it is possible for a user to upload contents to a website without the interference of third parties. This facility allows web developers to devote their time to other activities rather than just uploading or rectifying contents.
The framework that this tool provides is easy to use and can be customized to your exact needs from blogging to creating portfolios, and even in developing e-commerce sites. All these possibilities are based on themes that allow web design experts to take this CMS to a higher level. Even untrained people with the help of this tool can take designing to a refined format. A distinct edge of using WordPress is that it lends a professional look to your website designing in spite of being created by a beginner. The convenience of using this application has resulted in a surge in its popularity worldwide. In fact, nearly 17 percent of web pages that you see are outputs of this tool.
This rise in popularity is not without reason. Some of these could be summarised as follows:
Responsive Web Design - This could be the most important reason for the rise in this CMSâs popularity. With the variety of gadgets being used for accessing Internet being enormous, ranging from desktops to tablets and mobile gadgets, the need for having a responsive design for a web page is actually essential. A responsive web design helps your website to get adjusted as per the size of the display of a gadget being used. Therefore, designers can provide the same look and feel of a site to millions of smartphone/tab/PC users.
Use of multiple pages for a website - It is not at all a good idea to have one or two pages for your website. This is considered amateurish and does not go well with visitors. Online viewers appreciate seeing multiple pages for your website with each page dedicated to a single aspect of the commodity or service you are dealing with. For example, you could be having a web page each for your companyâs history, products offered, contact details, and customer reviews. These pages offering distinctive information in unison offer a more polished outlook of your entire business and helps in adding more value to your online marketing medium.
Social sharing aspects - In todayâs communication environment it is essential to have social sharing features integrated to your website. Having links to social networking platforms such as Twitter, Facebook, or Pinterest, are paramount in gaining popularity for your website. WordPress allows web designers to include these links to an online marketing page. The best themes have built-in social sharing options, thereby eliminating the need for plug-ins.
Upgrade and Support - Leading web design companies upgrade and support their themes regularly in order to keep viewers attracted and hence generate more business. WordPress CMS allows these upgrades to be done in a fast and convenient manner. These themes are usually customized and changed as per specific demands. Technical support is a part of customer care and needs to be given additional importance for getting repeat business. It must be remembered that almost 60 percent of your business is repetitive in nature.
These are characteristics that have assisted WordPress to become a favourite content management system. If you are planning to be a web developer in future, you should start practising WordPress, because web design companies prefer to hire freshers having basic knowledge in WordPress.
Author bio: This article on WordPress is composed by Emma Brown. She is currently working in the web design company New York area - Bigdropinc.com. She has written on a number of topics related to WordPress and his articles are well received by the fans of our blog.