Social media marketing leads to more social selling, more brand awareness and more repeat businesses. But these do not happen automatically. Successful social media marketing needs a lot of effort. Here are a few effective social media marketing tips for you.
Follow them if you want to reach and connect with your target audience.
Time your posts well:
Schedule your status updates, blog posts and tweets at the right time. But to do this, you first need to find out when your target audience engages the most. Use social monitoring software for this. Once you know the time when they are engaged the most, you can schedule your posts at that time. So, make sure to catch your target audience not only at the time when they are checking their news feed and messages, but when they have a few minutes to click through the link that you have posted.
Use call to action in your posts:
This is a great way to engage your customers on social channels. So, whenever you can, use call to action in your posts for driving more engagement and responses. For instance, if you post something on Facebook with a question, you will see that it will generate 90% more comments than posts that are without questions. But you need to put the question at the postâs end and not higher up.
You can even post a cool picture and ask your audience to caption it. This will increase the rate of engagement. Asking your fans to âFill in the blankâ is also a great tactic, which leads to 4 times as many comments as other social media posts.
Use images quite often:
Images work wonders in driving social media engagement and responses. According to a research, it has been found out that photos perform better than links, text and videos. Photos attract a lot more âLikesâ, comments and click-through. But the photos you upload should be attractive enough for visitors to get engaged.