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Landing Page Optimization is the key to your SEO Conversions

Published on 09 July 14
Hell Yeah! Landing Page does half of your job when it comes to converting your visitors in customers. Just imagine I am looking for a Casual Shirts online and will obviously go and search on Google saying party casual shirts online and clicking on 1st Result I am Landing on Undergarment page. Ohho! Something went wrong here, either I’ll navigate through their shirts section/category page or I will quickly close the tab (think of Bounce rate on this page) and look for second Google search result.

Well, landing page is vital for all your online marketing activities. Here we’ll be diving more about Landing Page optimization for your search activities.

Be a Rockstar from Start:

While you’re finalizing keywords make sure you are also finalizing your Targeted landing page for those keywords. And accordingly you have to optimize your landing page. Keep in your mind you can’t target 10 of the keywords to your Home page or any one page. Keeping relevancy in psyche you can take further steps. I would suggest max 4 to 5 keywords for any of the page. Keep general keywords for Home Page, rest divide category wise.

Tune in your Content and Meta Tags for LP: Placing all your finalized keyword into their Targeted landing page is what takes your optimization process one step more ahead. This obviously adds spark to your strategy and this will attract and force users to visit your website:

On Page-Landing Page

Engagement Parameters:

Following are the general and ideal pointers which every landing page should have.

- Good User Experience

- Complete Website Navigation Available

- Product / Services related Content

- Call of Actions ( Forms / Contact Details )

- Customer Testimonials

Tracking, Conversions and Analysis:

It’s very important that you are observing every mouser pointers and scroll of visitors on your landing page.

- Create Goals and Funnels:

Build Goals and Funnels with the help of Google Analytics After the landing page, the user gets to register and visit the page where he inserts his personal data. Check with the different combinations of landing page even you can try AB Testing. Definitely you will find some unexpected results here.

So now you have everything in place, it’s time to analyze the Campaign performance. Now you have fixed Targeted landing pages on Bang on keywords, keep eye on Wrong Landing pages.

Keep tracking to see how your landing pages engage enough over time. Check Traffic, Bounce Rate, Avg. time on Page and % Exit to make sure your readers see value in your content. The diagram below summarizes the steps you need to take to build great landing pages for your SEO clients:

What do you think about your SEO Conversion campaigns? Do you think your landing page needs to consult a SEO doctor?
This blog is listed under Development & Implementations and E-Commerce Community

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