In the last 5-6 years the field which has shown an immense growth, is the mobile industry. Whether you talk about the devices or the mobile apps, there are just thousands versions that you can find in the market. When particularly talking about the mobile apps, they are quite popular now. Through mobile apps, businesses have found the best way to do the marketing of their products and services cost-effectively. Users love the apps and businesspersons are loving this fact.
When coming to the types of mobile apps being developed there are two basic categories. First is the native apps, that are built for a particular platform. Second are the cross platform apps that are capable of running on various mobile operating systems. Previously there was a trend of the native app development, but recently the demand of cross-platform apps has increased. These apps are built using HTML, Javascript and CSS, basically they are web based applications.
Cross platform mobile web app development is built once and use anywhere as businesses now only need a single app.
The popularity of the cross platform mobile web app development is increasing day by day and there are a number of reasons which makes it so useful. The best thing about cross platform or web based apps is that you require no installation. Just visit the URL in the web browser and start using it. The second and the major advantage is that you won’t need to update them. As there is no installation, so there is no need of upgradation. You always use the latest version.
The best thing about the cross platform apps is they can reach to a large number of customers in a very short period of time. As they are web based applications, they can be easily suggested to other people and are universally sharable.
When coming to the benefits received by the owners of the apps, the biggest factor is the cost. Instead of getting numerous apps built and escalating the cost, businesspersons can now get only a single app built. This helps to make great savings. There is no hassle of handling and maintaining multiple apps. So it’s great for businesses to own a cross platform app.
Cross platform application development is the new hot and it makes use of the HTML5, which is the future of the development industry. With ease of use and reduced costs, the web applications are constantly marching on the path of popularity.