When it comes to mobile apps, great functionality has to be coupled with great usability for making it a success. App stores are flooded with hundreds of thousands of mobile apps that make usersâ lives simpler, let them work, play, and have fun on the go. But the thing that separates the great apps from the ones that get few downloads is great design.
Here are some of the most powerful design tips to keep in mind when developing a great mobile app:
Pick an aesthetically pleasing colour palette
Yes, there are many colours available, and a multitude of colours can look temptingly attractive. But, a great mobile app has subtle, soothing backgrounds that utilize gradients for a 3D effect. A glaring bright background for the mobile app can hurt usersâ eyes and prevent them from using your app for longer duration.
In addition to the background colours, choose the text colour for the content in your app carefully. A high contrast can be an easy turnoff, but soothing backgrounds with simple colour combinations can be easy on the eyes, and can make the app look stylish too.
Simplicity is key to usability
Even if your mobile app can perform many amazing functions, itâs important to not overload the users with too much information when they access the app. Successful mobile apps have simple interfaces, with minimal text or content, which users can grasp easily.
Navigation should also be kept to a minimum. For any function that your app can perform, donât let the user hunt through multiple screens and iterations to get to it. One-touch navigation for each functionality and a minimalist design main page make it easy for users to get the hang of your app, use it often, and recommend it to others for downloading.
Use images wisely
Seeing is believing, and in the limited screen size of the mobile device, telling a story becomes far more powerful when you use images correctly. An image can convey what many unnecessary lines of text can do, and it can do it in much lesser time too.
Be it in walkthroughs, or to highlight various sections of the app, using images is always a smart choice. Great quality pictures that can be viewed comfortably on any kind of mobile device, irrespective of its screen size or resolution are a sure way to ensure your appâs success.
The right kind of images can help you maintain an efficient design for your mobile app, make it easy for users to identify how to work with your app, and provide them some much-needed variety too.