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How to Avoid Being Hit by Google Search Engine Updates Every Time

Published on 05 November 14

Since 2012, Google has been updating its search engine algorithms pretty aggressively. A lot of websites are benefitting from these changes without additional efforts. Even more sites are being hit hard by these updates. If your websites suffer repeatedly after every update, it may be time for you to audit your SEO and clean up your strategy.

Is your website affected?

The first step towards fixing your SEO problems is finding out whether your traffic was hit because of Google’s algorithm changes or some other reason. Here is how you can find out:

  • Check the dates when Google announced changes to its algorithm
  • Check you traffic analysis using Webmaster and Analytics tools for changes in trends
  • See if the time of downward spiral for your traffic coincides with these dates

If you find that your traffic went down as a direct result of Google Penguin and other updates, then you need to clean up your site. If not, find out exactly what triggered a short term or long-term decline in your traffic.

High quality content

The websites that suffer the greatest hit in incoming traffic are those with low quality content. Most of such websites design have content that is repeated, not useful to readers is simply low in content and just meant to build links to various websites. What you can do is:

  • Reduce the quantity of content for the time being
  • Focus on creating high quality content for your own website and for third party guest posts
  • Focus on long form content that is longer than 1000 words
  • Make sure that the content is readable and it provides genuine information and context to readers

Google has been encouraging websites to follow the above guidelines for years, so readers will find websites useful. However, it is only after they were hit hard by updates, did they actually heed the advice.

Clean up links

For years, link building meant spreading links to your website on as many other websites as possible. Most SEO companies didn’t give two hoots about the quality of links or their relevance on particular websites. Here is what you should to do regain rankings on search engines:

  • Use a link analysis tool to point out low quality links to your website
  • Disown links that affect your search engine rankings negatively
  • Remove bad links to non-existent pages on your website

More importantly, regularly audit your links on the web and make sure that you have not unwittingly created unnatural back links to your website. Keep your profile clean and you will see a surge in search engine rankings. Services like can help you analyze your links and build a positive link profile that search engines will be attracted to.

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Original content

Another reason why your website might be placed high by search engine update like Penguin is that you have a lot of copied and duplicate content on your website. Analyze your website using content tools and find out duplicate links and content.

Remove the duplicate content from your website and from article directories. If you have been severely affected with low rankings by Google updates, the above steps will help restore your reputation gradually, but consistently.

Author's Bio:

Simon Hopes is an experienced Internet marketer, and he generally writes articles about how you can improve the performance of your business websites. You could also visit their website, www. for some of the most valuable information about making money online.

This blog is listed under Development & Implementations , Mobility and E-Commerce Community

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  1. 07 November 14

    Great stuff Simon!

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