ASO or App Store Optimization is gaining more & more importance with the increasing number of Apps flooding in into the Apple App Store and Google Play Store. Therefore improving the visibility of your Mobile App is largely about improving your ASO and it is more so in the case of Google Play Store. Following some simple steps can take you to an improved visibility of your application and they are as follows.
Unlike Apple App Store which gives us the scope to prepare and incorporate an exhaustive list of keywords while uploading the app, Google Play Store generates the keywords by itself depending upon the title and description of the app. As it is not permitted to use more than 30 characters in the title, be prudent while selecting the keywords so that you donât miss those ones that come with the highest traffic score. As far as the description is concerned, though it gives you comparatively higher liberty of using 4000 characters, only first three sentences can be seen as a default view over here and for further reading the reader needs to click on the read more option. Therefore the first three sentences should generate enough curiosity among the users to instigate them to read the rest of it. While arranging Screenshots the first two of them are required to be high on their graphic appeal, whereas the third & fourth could be snaps of logos and video features. The review section should always be live and negative reviews are ought to be taken up with more enthusiasm for rebuttal. But the arguments should be backed up by proper technical justifications and relevant screenshots wherever possible.
Sensor tower, a tool that has the ability to comprehensively track the performance of keywords, can be used to scrutinize the efficiency and keywords giving poor results should unequivocally be replaced with a better scoring one. Though selecting high performing keywords beforehand is seemingly a difficult task, it can be done quite effectively if the logic of RDT is followed.
- R stands for relevance of the keywords. Higher relevance betters the performance.
- D signifies difficulty. There are tools available to check the difficulty score of a key word. Key words having higher difficulty score adversely effects the search optimisation process.
- T in the end stands for traffic. A high T or Traffic score is always good for the app as it suggests higher audience for a particular keyword
- Keywords should be shorter in size
- Keywords should never become a phrase
- Keywords that have already been used in the title does not require repetition
- Keywords should be used in the description text multiple times.
Tools like sensor tower are as useful to assess your own appâs performance as it is to gauge your competitorâs. It has got in-built features like Keyword Spy and Track Competitors that can decipher the list of keywords used by your competitor along with their performance scores.
Social media survey
There are diverse methodologies of judging the efficiency of a keyword other than the use of sophisticated tools. One such method is deployment of social media platforms to get immediate feedback. Different keyword combinations can be used as descriptive texts in the Facebook community and combinations that attain higher viewership in terms of total action, likes or shares are the ones to be worked with.
To conclude, it is to be noted that increasing visibility and optimization of App search is not that complicated if done with proper knowledge and expertise. Preparing the list of exhaustive keywords might sound heavy, but proper secondary research backed up by proactive social media survey can ease that up by narrowing down the scope. Drafting of sentences need to be done skilfully so as the placement of logos and visuals which need to be incorporated following a definitive strategy. Last but not the least; performance should always be benchmarked with that of the competitors without avoiding negative reviews.