If youâ€™re currently embarking upon a huge content marketing campaign, youâ€™re no doubt well on your way to producing a really great piece of content after loads of research. When youâ€™ve finally got your editorial ready to go, there may be something else youâ€™ll need to think about, rather than the actual content.
You could write the best editorial in the world that your readers will love, but if it doesnâ€™t look great on the page, chances are, people wonâ€™t read it and all that hard work will have been for nothing. Therefore formatting your content for your campaign effectively is so important. Here are some top tips for doing just that.
Subheadings are really great for many reasons when it comes to getting people to read your posts. They help split the writing up to make it look less intimidating to the reader, point them in the direction of the info they really want and are also said to keep the readerâ€™s attention. Thereâ€™s a great article here about how to craft really great subheadings thatâ€™s well worth a read.
Lists can work really well
People love lists - they look organised and impressive on the page and donâ€™t take too long to digest, so our eyes (and brains) get a bit of a rest. Lists and bullet points are a great way to format your work in order to give your readers a lot of info in a short space, too.
Use a readable font
It goes without saying that youâ€™ll need to display the text in a font that your readers can actually read. As well as picking a good font thatâ€™s readable, youâ€™ll also want to think about the size and colour you use and the impact it will have on the readerâ€™s experience of the article.
Think carefully about the colour scheme
As mentioned above, the colour scheme that you adopt for your post will be crucial for when attracting your readers to the editorial, and to help them to read your work. Some colours will work better than others together, and itâ€™s a good idea to do lots of readability tests before you finally publish it to gage whether it works as an editorial or not.
Keep paragraphs short and sweet
A paragraph in a piece of content for your content marketing campaign should be kept fairly short so that it looks digestible and manageable to your readers, and doesnâ€™t intimidate them away from reading. As a rule, no more than three average-sized sentences work quite well as one paragraph.
Be visual and use things other than text
As well as text, think about other things you can incorporate into the editorial to make it easier and more pleasant to read. This can include things like images or even things like diagrams and tables - basically anything thatâ€™s eye catching, useful and will break up the large blocks of texts effectively, whilst still adding something to the overall piece.