on 19 September 18
With the world going digital, it is no surprise that shopping has become more of an online affair than offline. You spend hours looking at the good things available online, and shop for them. E-commerce has taken a leap since the start, and has today progressed towards mobile commerce. 80% of the users have at least shopped once online, while 50% of the users are repeat shoppers. 71% of the shoppers believe they will find better deals online as compared to the brick and mortar stores
It is inevitable for you to have an online store in the present times. If you have indulged in Joomla development services to establish your e-commerce store, then you possibly need to boost it in order to improve your sales. Here are 8 tips that will help you boost your sales and further your store.
Form Strategic Relationships
You need to realize that e-commerce websites donât gain success alone! Your site will always benefit when you form strategic relationships with firms that have an incredible influence on the online audience. As an e-commerce developer, you need to keep your eyes and ears open to seek opportunities that can help you form such relationships
Targeted Landing Pages to Improve Traffic
Your conversions will gauge if you work towards achieving targeted traffic. Whatever you sell, try pushing the customers from the social pages to targeted landing pages which means they will walk into the conversion funnel thus boosting your sales
You need to remember that your e-commerce should have a niche focus. It is easy to get carried away with a broad idea, but that will not help you boost the sales. You need to capitalize on a single market. When you are working on Joomla development, you need to carve a niche, research on the potential of the market you have selected, and finally develop your Joomla site to fit the need.
Founding the Site on PPC
While PPC serves to be a good way to get more people to visit your website, founding your website on PPC can put your site at risk. You need to build your brand before you start advertising the details. You should ideally work towards creating a brand identity and follow it up with PPC based work.
Work on Content Strategy
Optimizing your website to maximize your organic leads will need a good content strategy in place. You can create a blog on Joomla; it is quite easy to integrate or start a blog using Joomla platform. Once, you have the blog in place, start working on the articles for the blog and finally share them using the different media channels. This way you are channelizing quality efforts to build your brand.
Optimize Product Listings
Optimizing your website should be your first priority! You will also need to optimize the product listings. You need to work on niche keywords as well as meta descriptions and images to optimize the product listings. This will help you target the correct audience for your website.
Social media has indeed proven its usefulness in converting visitors to users. You will see that the power and influence of social media on the users is high, and you need to harness this influence to help you improve sales and further your business goals. You need to establish a thorough presence on social media to grow effectively
You need to test whatever it is you are offering with your audience to know if it will work or not. Split testing is the ideal way to know the power of your strategies. Right from the headline to the content type to your site elements, you will need to split test them all to understand and evaluate the effectiveness
If e-commerce is the way that you are headed towards using Joomla platform, you will need to consider all these points to establish channelized marketing and improve conversions. You need to target the audience that your brand has been looking out for, and optimize your strategies in tandem with that. Hire a Joomla developers UK to work out a good design for your e-commerce store.
Deepa is a passionate blogger associated with Silver Touch Technologies., a leading Joomla Development UK.
This blog is listed under Development & Implementations Community