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SEO tools to improve your website's marketability

Published on 15 June 15
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Many websites are striving to be at the top list of SERPs and they intend on staying there. In order to do that, websites invest a lot on providing the best user experience and the most promising content.

But with the extensiveness of the internet, a website has to be able to stand out from the rest by being picked out from the search engine. The search engine's ability to track keywords is enforced by algorithms and to be tracked by algorithms, you need to utilize Search Engine Optimizers (SEO) to develop the right list of keywords in order to be found in a massive ocean of websites that is the internet.

The popularity of SEO will only grow as it encompasses the full networking and programming aspects of digital marketing which is undoubtedly the backing power of search engine rankings.

But to our disadvantaged, there are tons of SEO tools out there in the internet ready to be installed and it is only natural that we asked ourselves which are the best SEO tools out there?

Fortunately, I have come up with my list of SEO tools that may fulfill your purposes.

So without further ado, here are the top 10 best tools (in no particular order) I’ve discovered and why you should pay close attention to them.
1) Copyscape
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First on our list, Copyscape is in essence a plagiarism checker. Copyscape lets you enter any URL links for you to check if there are any duplicated and unauthorized copies of your web content on the internet. Copyscape is meant to authenticate whether your content is original.

An additional function that you may apply is the use of warning banners on your website that shows your page is using Copyscape which would deter many plagiarists.

2) Schema Creator
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Next on the list, we have Schema Creator which provides you adequate amount of data to assist you in understanding how to construct your own schema types swiftly.

All you have to do is to enter the needed data into a form, which then creates a HTML that uses microdata. A preview will be displayed on the screen instantaneously. You can then click on the code in the text area, copy and paste it into your HTML document. From there, you have built your own schema type.
3) RobotsGenerator
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The Robots.txt Generator is a freeware utility that hatches robots.txt files in a simple and convenient manner.

For it to function, this tool lets the search engines delicately crawl across your page. But if there are various private areas that you do not want any creepy crawly software to creep in, you can prevent them by adding them to a separate file and uploading it to the root directory.
4) Robots.txt Testing Tool
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The Robots.txt Testing Tool will inform you if your robots.txt file is blocking Googlebot from crawling a file. It is deemed a "validator" that will analyze the syntax of a robots.txt file to authenticate whether the format is valid.

To use, you have to login to your Google Webmaster Tools account to access the Robots.txt Testing Tool. The tool will duplicate your robots.txt file into the text editor for you to make amendments and to inspect your logic or syntax. You can then see the number of syntax warnings or logic errors directly below the editor.
5) Ãœbersuggest
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Übersuggest is a wonderful tool for developing long-tail phrases whereby it employs the “Suggest” data from Google.
The tool will help you with your content development by extracting keywords and phrases and then presenting them in a list format that can be easily copied and pasted.
All you have to do is to access into Type the words and click on “Suggest”. Scan through the catalogue of suggestions and click on the applicable phrases to expand them.
6) XML Sitemap Generators
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XML Sitemap Generators furnishes "web-type" XML sitemap and URL-list files.
Enter into, type of paste in your website URL into the form that can be seen on the homepage. Simply, click on the start button and wait while your site starts to get crawled. The tool will then generate a result page that shows you the number of pages, broken links, and XML file content.
By creating a sitemap you can ensure Google knows about all the pages on your site. This includes URLs that might not be discoverable by Google’s normal crawling.
7) XML Sitemap Inspector
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The Sitemap Inspector is a great way to communicate with search engines. In the sitemap you can direct search engines to the various locations. Simply type in your XML Sitemap address and click on the Validate button. The tool will validate if all the links in the sitemap are functioning.
XML Sitemap Inspector validates your sitemap (XML or gunzip), repairs errors, and pings all search engines.
8) SEO-Browser
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The SEO-Browser will take a page from your website and present to you how it looks to the search engines. The tool is apt for those who may not want to be bothered by the technical details of search engine accessibility. The tool gives information on Meta data, Robot.txt and JavaScript elements.
9) BuzzSumo
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BuzzSumo is an indispensable SEO tool.
It is applied when exploring ideas for content such as for visuals or social media content. After creating a database of keywords, we then look for those keywords in BuzzSumo to brainstorm nifty ways of forming attractive titles. With BuzzSumo we can churn out novel ideas for new infographics or for Pinterest story boards.
Furthermore, you can click on the "Backlinks" tab of the tool to view the social shares of the most prevailing inbound links.
10) Ahrefs
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Lastly, we have ahrefs data which is used for backlink research and connects data for link audits.
The tool is able to show you how many referring domains your site have, how many domains are from unique IPs and the expected time taken for your link to grow. You can also use Ahref data when trying to map out our link-building strategy for your site as well. Ahref identifies the top ranking sites and provide statistics on how many links each domain rank range has.
What else we need to know about SEOs
There’s always a double edge sword in every tool, including SEO. Negative and malicious SEO is built with throngs of spam links that are directed at another’s website (probably a competitor) with the purpose of lowering their search rankings. And the threat to online business owners is ever growing.
Also with the extensive abuse of link building, Google are focusing on brand mentions and citations, which are less probable to be manipulated for achieving higher search rankings.

Based on latest trends, Search engine rankings will ultimately become more about establishing relationships and resonance among website visitors and less on online marketing strategies. This is because with the large amount of content published on a daily basis, it may be futile to just merely focus on creating content and optimizing on technical components for SEO to achieve your business’s goals. Marketers are already realizing that for online businesses to be successful they have to humanize their brand for consumers.
This blog is listed under Development & Implementations and E-Commerce Community

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