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Guide to building Social Media strategy for personal branding

Published on 16 June 15

Social media is an inseparable part of digital lives that everyone is living today and some of many renowned personalities owe their success to it. However there is a big gap between just desiring to gain publicity and reputation on the social media and actually applying certain strategy and utilizing the social media carefully for personal branding to get established in the digital world. If you want to know the bridge this gap, read on.

The best practices adopted by successful people are given below:

1. Determine you objective

The very first thing while building social media strategy is to determine your objective, that is, what you want to achieve from social media branding. There may be different objectives like: spreading awareness amongst the market, building strong relationship with the clients, marketing and sales of products or services or simply driving traffic to certain website. Determine your objective of Social media branding and make strategy accordingly.

2. Choose the area of expertise

Area of expertise defines the skills, interests and experience of a person, so it is to be decided first, depending on which you get your preferred type of audience. Based on your area of expertise, a relevant strategy can be built to successfully achieve the preset goals. For example- A branding strategy of a management guru will be different than that of a teacher.

3. Be consistent on multiple platforms

Before making any strategy, one needs to be consistent on different platforms and use same name or username, image, personal description and skill set on different social media platforms. That is the most important part of personal branding.

4. Stay true to your brand

Staying true to your brand means not to include unfair means for quick shortcuts while making the strategy. For example- black hat SEO techniques, false names or testimonials from famous people, copied content under your name or brand etc. They are not going to help you in any way, rather can stigmatize it when found fooling the target audience, losing their trust forever.

5. Find mentors and create network

Search for the Social media experts and get in touch with them. Never hesitate to ask for help if you are facing any problems during strategy building. Remember! They have branded themselves as branding experts and they want to be contacted for such type of queries. You must also build your network with like-minded people who can help you in your work.

6. Research for different methods

Collect all the information about all new and old powerful social media tools and methods, and carefully pick the ones that can help you achieve your desired branding goals. Research for the tools and techniques emerging daily on the internet and include them in your list.

7. Review other people’s strategies

By reviewing other successful people’s strategies you can have an idea on how to build effective strategy, and what are the steps missing from your strategy. This is really an effective way to get additional information of social media strategy building which may prove to be extremely useful.

8. Measure your success and act accordingly

Consistently, review your own strategy and measure the success of your campaigns. If you are getting the desired success then try to increase it; otherwise, replace and apply new tactics according to results after discussing with the experts.

Proper strategy, consistent focus and regular maintenance ensure the success in showing up in social media authentically and consistently. By applying above tactics, you can be in the list of successful social media people.

If seeking more help, feel free to contact us. Our Social media experts will certainly help you establishing yourself as a big brand in the market.

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This blog is listed under Digital Media & Games and E-Commerce Community

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