MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.

I'm not curious

Winning Strategies of World's Most Popular Mobile Apps

Published on 21 August 15

There are some things the best apps in the world have in common: Strategies behind becoming and remaining popular. Hours upon hours of development go into different mobile app creations. Such apps are imagined, talked about, and brought into the world after days of development sweat and labor. Nevertheless, there remains a certain element of luck in the realm of app marketing. You are going to want to do everything you can to convert the one time user to the returning user, and the way to do that is to implement a few strategies to give your app that competitive edge and user appeal. Let us take a look at what some of the best app developers in the world have done to make their apps have widespread and long-term user appeal.

Out of all the millions of apps that end up in an app store, make it to the top of the most used apps. A total of 15% of all apps actually make it to the coveted apps list. How will your app rank?


The strategy behind Snapchat is evident. This app has an audience that consists of college students from Stanford University, but the app developer ended up with a far bigger audience then they first imagined. Amazingly, this little slip of fate allowed for Snapchat to become one of the leading methods that teens use to communicate with one another. The app allows for message sharing in groups and it allows for sending text and images to a group of people all at once. Today, over 700 million videos and photos go through the app daily. What is great about this app is that it makes the text and images disappear after they have been sent and opened. Great privacy feature, great app, lots of downloads, all of which equal impressive popularity. Number of users as of 2014 100 million gained since its launch in 2011.


Word of mouth is what spread the news about Spotify and what the app offers. Originally, the app allowed for enrollment via invite. This single elite notion alone is what makes the app so popular. What is it? It is an app that allows users to play more than 20 million songs on any device at any time. You only need a single account across all your devices. Spotify has social integration features as well. Since its launch in 2008, Spotify has gains 60 million users.


Instagram was launched five years ago and since that, time has landed some 300 million users. Pre-launch, the app developer asked all of his contacts to talk up the app. The word of mouth worked. He even had Jack Dorsey, the founder of twitter to try it out. Dorsey took pics of the app and sent it to his friends and the rest is history. It led to two articles in TechCrunch pre-launch. The app allows users to capture images and push them into Twitter and Facebook.

Camera+ is an exceptional app in the mobile market. The app is for sharing some information in the return for prizes. This app allows for the use of sweepstakes and contests to entice new and returning players. The marketers of this app used a sweepstakes offering $10,000 in prizes and a list of cool camera equipment to build its subscriber list. They also made the decision to present the app on a global scale. Today, the app has well over 2.8 million users/


Allowing for the user to take some really easy notes, Evernote is an app released in 2008. As of 2014, just four short years later, Evernote has 100 million users. The company called the press and talked about its up and coming app. Beta testers were lining up at the door. Evernote has superior customizable features, and once the company went to the press it literally doubled its downloads. You can synchronize documents across devices, attach documents, and you can save links for future reading.


Clear got marketers and bloggers fro around the world creating a buzz about the app before it was ever launched. Thus, the app makers offered videos, teasers, previews, and demos to a variety of bloggers and select individuals in the media industry. The result was 350K in terms of download in the first nine days of the app’s official launch. Today the app has mover 2.5 million users. The biggest selling point of this real-time app is its simplicity.


WhatsApp creators basically ignored media and blogging and simply put all of its efforts into creating an incredible mobile app. The marketing budget for WhatsApp started as zero, and the app became popular by word of mouth alone. Can you believe this same app only had 32 engineers and 55 employees total before Facebook decided to buy the company for a cool $19 Billion? The features are simple, the messaging service is launched at the touch of a finger, and the app updates all operating systems simultaneously. Today there are 700 million users of WhatsApp.

Angry Birds

Ravio Entertainment has no doubt made a mint with Angry Birds, but before its big success the company failed at the launching and promotion of some 52 apps and bankruptcy loomed over its head before Angry Birds became a success. Ravio targeted a small market when the UK app store called the game the game of the week. A YouTube video was used to promote the application, and the free lite version for iPhones became incredibly popular. Later, it became the number one game to download in the US and UK. How many users - an astounding 2 billion since 2014.

Winning Strategies of World's Most Popular Mobile Apps - Image 1
This blog is listed under Development & Implementations and Mobility Community

Related Posts:
Post a Comment

Please notify me the replies via email.

  • We hope the conversations that take place on will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url