When we talk about telemarketing, outbound telemarketing has utmost importance. It is a great way to publicize your business and people take notice of the services and products that you are providing. For that you need to make your customers aware of what you are coming up with. You need to convey the information through a sound and dependable medium. Outbound telemarketing, as the name suggests, involves making calls from the call centre to the customers and clients. Outbound telemarketing services are employed for a lot of purposes. Some of them are:
-· For product and service promotion.
-· To generate leads, which is a crucial aspect of product promotion.
-· To provide post sales services to the customers.
-· To analyze and study the market trends, changing behaviors of the customers etc.
-· To get in touch with business prospects.
Broadly there are two types of outbound telemarketing services:
Business to customers (B2C): Call centre gets in touch with the customers for various marketing purposes.
Business to business (B2B): Call centre gets in touch with another company on behalf of an enterprise, so that both can conduct fruitful business together.
Both B2B and B2C telemarketing services serve a common purpose. They make sure that the company is visible, to both its customers and peer businesses. So it is must to invest good amount of time and resources to either setup an in-house telemarketing department or outsource this to an outbound telemarketing call centre. Either way you want to ensure that you are projecting your best of capabilities to whoever wants to get associated with you. B2C telemarketing will help you get in much needed revenues and sales while B2B telemarketing will help you improve your trading and business aspects by putting you in touch with the right business owner.
The process of outbound telemarketing is commonly known as cold calling. The telemarketers do their best to engage the callers on the other side of the phone so as to nurture leads, make sales pitches or just get a survey done. But when it comes to B2B telemarketing, telemarketers need to be precise and to the point. Cold calling method is more successful in B2B as compared to B2C, which is quite contrary to the popular belief. The reason is that business owners expect to be contacted by the right client. They want someone to directly get in touch with them, cutting down on the need of inter-mediators and middle men. Thus outbound telemarketers as extensively trained so that they are able to meet their targets well within time,
If done properly, immediate results can be obtained through outbound telemarketing services. They are one of the most outsourced services. Businesses that cannot afford to spare resources go for outsourcing of outbound telemarketing services. This allows them to cut down on expenses and at the same time focus on core competencies. This is also important for growth of the business as a lot of cogs are set into motion to make one business flourish. 
Jessica
