on 03 April 20
While labeling the digital revolution the Third Industrial Revolution might seem over the top to some, it's actually quite apt, given the effect digital marketing has had and will increasingly have on the way we do business. When home computers arrived in the 1970s, as cumbersome and basic as they seem now, it was the start of a revolution. And when the first ever website went live on August 6, 1991, we were awe-struck - but slow on the uptake! Website? Why would we need a website? businesses asked. Today, with a cry of Vive La Revolution, digital web solutions and digital marketing are forces to be reckoned with.
We Know What You're Doing!
Looking back it's hard to imagine how businesses collected crucial customer data before the digital marketing revolution. There was a certain anonymity to doing business, whether you were the shopper or the shopkeeper. Today we can capture more information about our customers, and potential customers, than ever before but knowing how to use it can be a different matter altogether. That's where SEO services Sunshine Coast come into their own, helping clients capture the right information, at the right time, and using it to maximise their online presence and resultant sales.
You could describe us as still being in the early days of the digital marketing revolution. Sure, our mobile phones, tablets, computers and social media sites capture a great deal of information about us. But already we are seeking other domestic items 'learning' to do the same - such as fridges that tell you when to go shopping. Professional digital marketing will help you harness this deluge of information.
How Does Digital Marketing Work?
The digital marketing revolution is rapidly taking over from traditional marketing and advertising, due to its ability to disseminate information quickly and more widely. It's not called the World Wide Web for nothing! Websites, social media sites, mobile apps, podcasts . . . there are scores of potential vehicles for promoting your product. But, is it that simple? Making your digital marketing work correctly is quite different to sticking a few pictures up on Instagram.Some people confuse digital marketing with SEO when, in fact, it's not just SEO or SMO, but rather an amalgamation of a range of tools to market your website, and your product, to optimum effect.
How Do I Join The Revolution?
The easiest way is to hire a professional! Sound digital marketing will ensure that your site is using targeted, measurable and interactive tools to reach your market and convert leads to customers. The main objective here is to promote your brand, as opposed to your opposition's, build preference for your brand and increase revenue.
Why Should I Bother?
Do you want to stay in business? Do you want your business to be successful? Do you want to be THE go-to brand for your product? If the answer is yes, then you should definitely 'bother'! For starters, it creates a level playing field in your industry. It is also easier to measure, helping you shape and refine your marketing for best results. SEO services Sunshine Coast will not only improve your rating in your industry, but identify things like keywords, to bring traffic to your site. No traffic, no sales. And the better the professional search engine optimisation service you choose, the bigger your profits will be.
Be they industrial or digital, revolutions happen because they need to. And let's face it, you have to be in it to win it!
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