on 18 September 18
The term User Experience (UX) involves a person's behaviors, attitudes, and emotions into a service such as your website. User experience includes the practical, experiential and affective relationship between man and computer. Furthermore, user experience includes a person's perceptions of the aspects of the website such as ease of use and efficiency.
Based on tech trends, many websites are re-inventing the user experience to be very dynamic as it is constantly evolving due to changing usage circumstances such as on-the-go mobile advancements and the rise in computing technologies that have moved human-computer interaction into almost all sections of our lifestyle.
It seems you have take into account plenty of factors when handling UX. A golden rule should you be creating or managing your own website, is that you should always look into enriching the user's feelings and motivations.
To assist you in reaching that goal of enhancing your web's UX, here are my ten tips for you.
Web Design is the key to attracting
Well to start things off, a site design has to appear fun, relatable and have vibrant colored infographics for easy guidance. That should be your target. What you should not have is making your web design to be too taxing and inconvenient. Your users are not willing to spend their time learning the interaction required to complete the tasks on the website and that's because websites have applications in mobile devices and tablets that are basically easy to use which make users impatient to learn difficult functions.
You can also try implementing a Responsive Web Design (RWD) which makes your sites easy to read and navigate with minimum resizing, panning and scrolling.
At the end of the day, when developing a web design, you have to step inside the user's shoes and make sure that the users' needs are always met.
A great way to master Responsive Web Design is by attending one of these Online IT courses
- Build a Responsive Website with HTML5, CSS3 and Bootstrap 4 (Rated 4.5/5 by 466 students)
- Responsive In-Browser Web Page Design with HTML and CSS (Rated 4.5/5 by 106 students)
- Creating a Responsive Web Design
Research, Research and Research
The route to enriching your user's web experience requires mandatory research. What you can do is to research on your users' background, have a thorough analysis of what your rival websites are doing, check on what users' goals and desires and probably learn important lessons from the top UX practitioners who are in the same field of work as you.
This is now the social media age and to affirm a strong UX for your site, you must include social media functions to your site. Be receptive in making your site easy for visitors to connect through social media.
Reason being is that social networks are where visitors can interact and discuss about the offerings from your site which allows a better understanding for what your website and company is all about.
Be smart when categorizing
To garner traffic to your site you should forget about user's psychographics; focus on what they want to do on your site meaning analyze your visitors' site behavior. What you should do is to categorize Users based on their behaviors such as browsing', 'comparison shopping', 'killing time' or 'looking for specific content'. By categorizing the groups as such, it grants you useful insights such as why they enter your site, what content they are looking for and how much time they spent for that particular section on your website.
In time, you can better endow your website to accommodate such behavior patterns to improve your UX.
A simple website is best
A problem that most sites have is that they have heaps of jargon and clutter that doesn't significantly add value to your site and even confuse the user. The key is to cut down tasks required by users to the bare minimum.
One thing is for sure, users want things fast and an easy interface to obtain what they want. As such your site's aim is to provide what they want as fast as possible through a very minimal icon-filled webpage.
Additionally, you can add interactive features such as instant search, enhanced canvas illustrations or even animated canvas page flips to allow your users to easily grasp the know-how of your website.
Career Progression/Transition into User Experience (UX)?
Interact and discuss your career progression/transition challenges with UX experts and Career Coaches.
As offering the best features of your site to your users makes good UX, you have to rank them to know which web feature is the most popular.
As such, I can't emphasize this enough that ranking is very important. People enter your website for a reason and their different reasons entail priorities when surfing the web. As such, rank all the categories and features of your site and discover what's most important to your visitors. From there, you will know which feature are the highlights of your site and you can then emphasize on boosting that feature. Also, ensure the features they are looking for is easy to find and simple to navigate through so that it will not affect your view count on each web feature.
Acute observation is key
Best way to observe your users' experience is to test it out. Try using screen capture tools like Inspectlet to see what people are doing on-site, host user-testing days where we can observe people using our website live and listen to them narrate their experience and pay attention to the metrics on our site. Such tools allow you to see visitors who are having trouble with your site, what their opinions are about the site and what they are doing numerically.
There are many tools that allow you to improve the user experience of websites and apps, even to the level of watching videos of their mouse moving around on-screen. But nothing beats good old-fashioned in-person usability testing. Your company can offer gift cards to incentivize them in testing your site which is a pretty common practice among UX consultants.
Be universal with language
As you know the World Wide Web is extensive enough to direct people from across the word to your site. If you want to make user friendly for different nationalities and to boost the popularity of your site, get a translator software or tool to increase the number of languages on your site. You may try adding SaaS language translation and interactive audio/visual chat features.
Do know that communicating with customers in their native languages builds a very positive user experience.
Predict your user's actions
A cognitive walkthrough is a form of expert evaluation where you step through the actions a user must take to complete a task with your system. As well as helping you identify usability faults with your site, just preparing for a walkthrough will allow you to identify the user's prominent actions on your site and then dissect each action into the micro-steps the user is expected to take. The preparation step alone often helps identify problems with the interface.
Always welcome reviews
Last but not least, it is a highly encouraged to have outsiders conduct qualitative user data analysis on your site to an objective but partial assessor. This would be better then assessing your own site since it won't give you the depth of truth and insight into what you're looking for.
Another method to obtain third party assessments of your site is to conduct interviews. Schedule interviews with users and chat about their goals, wants, likes and dislikes. If you're doing a few you can use Google Forms or another tool to create fields and then fill them in as you do your interviews.
UX is very vast, mastering it comes only with practice. Here are few online IT courses to master User Experience and are rated very good by students
- UX & Web Design Master Course: Strategy, Design, Development (Rated 4.5/5 by 3,117 students)
- User Experience Design: Complete UX Fundamentals Course (Rated 4.1/5 by 678 students)
- Become a UX Designer | Learn the Skills & Get the Job (Rated 4.2/5 by 467 students)
- Become a User Experience Designer
Before I conclude, the field of user experience represents the holistic perspective of how a person feels about using your site. The driving focus has to on pleasure and value as well as on performance of the site
To sum all the tips given to you, study your typical users, contexts, interactions and resulting emotions and use your results to design the system.
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