on 18 September 19
The mobile app development industry is prospering and evolving year after year. In 2014, we saw mobile app industry maturing from smart-phones and tablets to array devices and Internet of future of everything.
In the year 2015, many mobile app development companies increased their focus on app analytic and mobile app marketing in different sectors. So here is the list of top 15 mobile app development trends.
The cloud technology played a key role in mobile app development in 2015. App developers focused allot on the ability to integrate and sync mobile apps on multiple devices.
The cloud trend makes possible or enable mobile app developers to build their applications that can be accessed on multiple platforms with same features, functions and data. The cloud platforms helps the mobile app creators to create apps rapidly without any technical knowledge.
Their were many report found related to hacking and information leak, and 75% of mobile applications were failed in basic security tests. So in this year, mobile app developers focused allot in app security issues.
M-Commerce, Banking and Mobile Payments:
Using a mobile phone to pay or purchase anything instead of credit or debit cards has become very common with Google wallet and Apple pay. These features allow mobile app developers to build mobile apps that can process transactions without the need of credit and debit cards.
Internet of Things:
Internet of Things (IoT) is growing rampantly with more and more people connecting via multiple devices. The customer engagement management platforms based on wifi are also getting a breakthrough to help businesses reach customers via app at the right time and right place with IoT.
HTML5 is a great technology to create hybrid mobile apps that works on multiple platforms with ease. HTML5 is a very mature technology and more and more businesses were already adopting it to create both hybrid and native apps for their businesses.
Gaming is a thing that never lost popularity. Year by year, it becomes more popular in every age zone. Now the mobile games have started to move from single player to multiplayer.
The social interaction has become more common with the rise of multiplayer games and because of this social media integration is also become more common these days. The mobile games are expected to be cloud driven because of its frequent updates.
Big Data and App Analytics:
As the IoT and wearable market has grown, the need of safe performance of apps and analytics also become more important. Mobile app developers are continuously focusing on adding new data collection methods in their apps to get more rich results.
Internet of Things for enterprises is expected to get the biggest boost. Enterprise apps are very helpful in B2B business scenario and in 2015, 35% of large enterprise companies have mobile apps for their organizations.
Mobile app marketing techniques are evolving year by year. Mobile app marketers now focus on their organic users and the need of their users. With location based wifi services by IoT, marketers now have ease to target their userâs location and promote their apps to the targeted traffic with other offers.
Rapid Mobile Development:
Enterprises are having an intense time staying aware of the interest for mobile applications. With these growing demands, organizations are hoping to launch their products quicker than ever. The fundamental focus of mobile app developers in 2015 would be to shorten the development life cycle and lessen the time frame from idea to launch.
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