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Live Video Walkthroughs, Marketing And Periscope

Published on 04 December 15
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A picture is worth a thousand words, sure, but that picture is worth ten times as much that if it's of the moving variety. In today's visually-oriented Internet user culture, the right video can make all of the difference.

Here's how you can use Periscope, the live-streaming mobile app, to facilitate the use of video marketing in your next campaign.
But First, An Overview
Exactly what is Periscope anyway? Owned by Twitter, Periscope is a live video streaming app. You can create videos via your mobile device and stream them to the world. People can also interact with the videos in real time. You create an account either in conjunction with your Twitter account, or using a mobile phone number.

With that out of the way, here's how you can use Periscope for your video marketing purposes.
Start Out With An Interesting Headline
The article "Thinking About Trying Periscope?" says that any video marketing content should have a great headline to get things off on the right foot. It's important because, as the article points out, Periscope sends out invites via text message to alert people that there's something for them to see. That's why the headline needs to create intrigue, interest, and excitement. "Big Papi belts a game-winning grand slam!" is exciting. "David Ortiz hits a homer" isn't.
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Give People A Peak Behind The Scenes
Not only do customers insist on being treated like human beings, they like to know that they're dealing with actual humans as well. To that end, why not do a streaming video that gives the viewers an intimate look at your business and the people who work there? Show people how your products are made. Let them have a look at your office space. It's entertaining, informative, and it humanizes your company, making people more willing to do business with you.
Do A Live Broadcast
Have you ever wanted to be a roving reporter for a local news station? Well, whether you have or not, there's something very cool about broadcasting from a convention or other special event that is related to your business and what it sells. For instance, if you're a software company, there's no lack of trade shows and expos from where you can report. And on a related note ...
Try (Wo)Man On The Street Interviews
Nothing says entertainment, spontaneity, and candor like going out in the world and interviewing passersby. What does that have to do with marketing, you ask? If the questions are slanted towards your particular industry, it can mean everything! For instance, asking strangers "What do you look for in a pet store?", when you happen to own one, could be a good lead-in to telling people that your establishment has what everyone's looking for.
Create An Exclusive Offer
Special discounts and promotions are nothing new. Put a new spin on them by doing some promotions for Periscope users only. Such a promotion may even make more people buy into the idea of Periscope, since there's certainly precedent for people signing up for networks and websites just to get the exclusive goodies. Create a special coupon code that works only for Periscope users. In fact, you can even track the success of the promotion by seeing how many redemptions you get!

The number of applications for Periscope is limited only by your marketing experts' imaginations. Try a bunch and see what works. For some other thoughts on video marketing, read "How To Use Video Marketing To Increase Traffic And Generate Leads."
This blog is listed under Digital Media & Games and E-Commerce Community

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