Why Should Marketing Be Separated From Mobile Application Development?

When businesses around the world had all their focus on web and its marketing, they had multiple of ways to drive traffics to their websites. And things do also result rather quickly. CMS and marketing automation systems let them cover from personalization of messages to publish campaign banners to create calls-to-actions and a lot others.

But websites have become secondary focus in current market scenario. Today, businesses prefer mobile apps and want to market through them. Of course approaches to market a mobile app product is different than of marketing websites that businesses used to do in past. If they need changes – which, in case of a website, can be made instantly -- they have no choice but to go through the complete process of mobile application development.

Often time, businesses have to completely forgo their plans. It’s why because apps were not treated to comply with frequent need of changes and yes they have dependency on an inclusive mobile application development process too.

Take the example of retailer who wants to run a charity donation program online. Now if he does this through a website, there will be fairly reasonable efforts being involved. All he will need to do is creating good content and putting it on the website using CMS and marketing automation systems.

But if the same is implemented on mobile, there is going to be a large cycle and then things will really become available. He will require a serious development to make fundamental changes to the core functionality of the app. Maybe it requires great investment of time any money too. Maybe it will not become available before the program end-date.

This is just a typical case often seen in the world of mobile application development where products aren’t implemented on time even after several commitments.

Developers keep all their focus on core functionalities and it’s their responsibility. If they aren’t informed, they will not consider about any marketing campaigns to be run in future; however, businesses later feel the requirements of updating and optimizing customer’s journey inside the app.

The best approach is that a mobile application development should be thought for any marketing campaigns from the beginning so that when businesses need running a marketing campaign, they could do it with minimum support required from developers.