Why Responsive Site Design Is Important For Your Business Website?

The tech arena has witnessed quite a few innovations over the last decade. However, very few can match the level of importance, influence, and impact brought about by mobile revolution. Whether it’s for browsing the web, shopping, looking for information, or checking emails, time spent on mobile devices have overtaken desktops.

Quite naturally, this dramatic surge in mobile device usage creates the demand for responsive design website. Nearly 60% of web access occurs on mobile devices. Therefore, every business owner today strives to build mobile-friendly business websites, as that helps them reach out to a wider clientele base. An exceptional mobile experience is the need of the hour. Approximately, 34% of Smartphone users source the web from their mobile phones.

These statistics clearly outline the criticality and significance of responsive design. If you are still without a mobile-friendly business website, you are undoubtedly missing out on a huge chunk of potential customers. But does it mean you can ignore customers using desktops?

We would say - Not at all; it is right here that the value proposition of responsive web design comes into the picture.

On that note, let’s take a look at the factors that make responsive web designs so important and popular.

Decoding responsive designs

Responsive design creation refers to the art of designing websites in a device-friendly manner. The appearance of texts and images to other contents remains the same across devices. This consistency is irrespective of the screen size, thanks to the fluid layout. You can visit a particular site on your desktop and enjoy similar views on your Smartphone or mobile devices.

Simply put, responsive site designs save you the hassles of building separate sites for individual devices. From the business perspective, the seamless experience for user across devices is a sure shot winner when it comes to enhancing user experience. Here are some of the benefits responsive designs offer:

• Google recommends

With a whopping 67% market share, Google is undoubtedly an influential force in the digital world. When it comes to recommending mobile configurations, Google prefers responsive website design. It’s here that the crucial question pops up. What is it that makes responsive designs important for Google? Here are some answers:

Easy crawling: Google finds it easier to crawl and index responsive sites. Since both desktop and mobile sites have the same HTML and URL across devices, Google doesn’t need to index multiple versions.

Easy interactions: Mobile users enjoy the benefits of engaging, sharing, and interacting with the same site on multiple devices. That also boosts your search rankings to a great extent.

With responsive websites, you won’t have to face algorithmic challenges or Google’s on-page errors. These factors can affect your SEO rankings negatively, thus making responsive designs even more important.

• Social media is important

Going by the current digital marketing trends, it’s highly imperative to have effective social media strategies in place. It is here that Responsive design website emerges as the perfect solution. According to reliable market reports, mobile devices account for nearly 55% of social media use and consumption. Quite naturally, mobile-friendly Responsive design website emerges as the key success driver for your social media campaigns and SMM strategies.

• High conversions

If your site isn’t optimized for mobile devices, it will surely lose out on successful conversions. Since numerous users browse from their mobile devices, a mobile-friendly site is a key to successful conversions. Here are some other benefits of responsive web designs:

User segmentation: Responsive sites help you classify your users thus tracking their mobile usage and data consumption. You will also get an idea of your site’s performance.

AB Testing and Heat Mapping: With highly functional software tools such as Optimize and Clicktale, you can also perform AB Testing and heat-mapping. Responsive designs play a vital role in the successful execution of these processes. Site owners get crystal clear pictures of the real scenario, thus finding out whether their marketing strategies really work.

• The rise in mobile usage

Mobile usage has picked up great speed over the past few years. Take a look around and you will come across countless individuals, who are constantly hooked on to their mobile devices. If market statistics are anything to go by, then almost 20% of web searches are performed on mobile devices. Now, that clearly explains the case.

• Unsurpassed User Experience

With responsive and mobile-friendly websites, users won’t have to enlarge or shrink contents and images. Quite naturally, that gives them a lot of convenience and satisfaction while browsing your business website.

To Conclude

Responsive site designs and mobile-friendly websites are the key flavors that push your brand to the front of your target audience and generate a remarkable online presence.

Let us know how your brand will integrate mobile apps into your digital strategy?