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Brand building through web design

Published on 30 September 14
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How the layout of your website affects your brand and what can you do about it?

If you want your business website to excel, it is important to create a stunning design that not only builds an impeccable first impression but also tells a story and builds a brand of your products and organization.

Brand identity is a set of ideas and values you want your customers to associate with your company. Every successful brand in the world has managed to carve a distinct identity for itself. You need to do exactly the same and it can be achieved with your website.
Following are the set of tips you need to think about while creating a brand with website design
Logo-Visual identity of your brand
The road to brand identity starts with a memorable logo. Pick up any successful brand in the market, the most visible aspect of their brand is their logo. The importance of creating a logo that reflects the right kind of attitude for your brand cannot be overstated. Logo is an integral part of web design and should be a pictorial representation of your company's name, its principle and beliefs.
Getting the Colour Right
What is the colour that comes to your mind when you hear the word coke? Colours and Font are small yet important aspect of the web design that can have utmost significance in building your brand. Colours convey certain emotion and mood. So if you are a company dealing with formal clothes, then funky orange might not be the perfect font colour for you. Get the drift? The colour combination of your website must reflect what your company stands for.
Setting the Tone
The language used on your website needs to reinforce your brand's personality and character. For a brand targeted to urban youth, a conversational tone might be appropriate. But, it makes no sense if an insurance website uses everyday language instead of a formal tone.
Standing out from the crowd
Many novice business owners demand that their website should be exactly like the website of their rivals. However, standing out from the crowd might be wisest thing to do if you want to make a name for yourself. Web designers can come up with out-of-the box design for your business, one that reflects what your product is all about.
Staying true to your words
You can master all these web development trick but if your product do not stand up to expectations of the customers, then all the effort put in during designing will be laid waste. When advertising about a product on your website, be sure not to exaggerate on the quality and performance of the product and the service. In the world of social media where it does not take long for things to go viral, a bad word put out by a miffed customer can hurt you big time.

After you obtain the perfect design that correctly reflects your brand's character and style, be sure to maintain the right balance between consistency and dynamism. Nobody likes a web design that is changes constantly. The website that displays the same exact design over a course time is equally boring as well. Brand building through website design is a continuing experience. But if you follow the tips provided here, it should give you a very good idea about how to begin.


















How the layout of your website affects your brand and what can you do about it?

If you want your business website to excel, it is important to create a stunning design that not only builds an impeccable first impression but also tells a story and builds a brand of your products and organization.

Brand identity is a set of ideas and values you want your customers to associate with your company. Every successful brand in the world has managed to carve a distinct identity for itself. You need to do exactly the same and it can be achieved with your website.
Following are the set of tips you need to think about while creating a brand with website design

Logo-Visual identity of your brand

The road to brand identity starts with a memorable logo. Pick up any successful brand in the market, the most visible aspect of their brand is their logo. The importance of creating a logo that reflects the right kind of attitude for your brand cannot be overstated. Logo is an integral part of web design and should be a pictorial representation of your company's name, its principle and beliefs.

Getting the Colour Right

What is the colour that comes to your mind when you hear the word coke? Colours and Font are small yet important aspect of the web design that can have utmost significance in building your brand. Colours convey certain emotion and mood. So if you are a company dealing with formal clothes, then funky orange might not be the perfect font colour for you. Get the drift? The colour combination of your website must reflect what your company stands for.

Setting the Tone

The language used on your website needs to reinforce your brand's personality and character. For a brand targeted to urban youth, a conversational tone might be appropriate. But, it makes no sense if an insurance website uses everyday language instead of a formal tone.

Standing out from the crowd

Many novice business owners demand that their website should be exactly like the website of their rivals. However, standing out from the crowd might be wisest thing to do if you want to make a name for yourself. Web designers can come up with out-of-the box design for your business, one that reflects what your product is all about.

Staying true to your words

You can master all these web development trick but if your product do not stand up to expectations of the customers, then all the effort put in during designing will be laid waste. When advertising about a product on your website, be sure not to exaggerate on the quality and performance of the product and the service. In the world of social media where it does not take long for things to go viral, a bad word put out by a miffed customer can hurt you big time.

After you obtain the perfect design that correctly reflects your brand's character and style, be sure to maintain the right balance between consistency and dynamism. Nobody likes a web design that is changes constantly. The website that displays the same exact design over a course time is equally boring as well. Brand building through website design is a continuing experience. But if you follow the tips provided here, it should give you a very good idea about how to begin.

This blog is listed under Development & Implementations Community

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