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The Complete Guide to Google AdWords

Course Summary

A comprehensive guide to Google AdWords. From the basics, on up to creating and managing your own AdWords campaign.


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    Course Syllabus

      • Introductory Lecture
    • Understanding Google Adwords - Key Terms and basic functions
      • What is Google AdWords?
      • Competition and Ad Rank
      • Campaigns, Ads Groups, Keywords, and Ads
      • Impressions, Click-Throughs, and CTR
      • CPC, Bids, Ad Rank, and Quality Score
      • Calculating Quality Score
      • Conversion and ROI
      • Keywords
      • Match Types
      • Exact Match
      • Phrase Match
      • Broad Match
      • Negative Keywords
    • Creating your own Google AdWords campaign
      • Introduction - Creating a Google AdWords Campaign
      • Account Setup
      • Creating a New Campaign
      • Networks
      • Devices
      • Budget
      • Bidding For Clicks
      • Bidding For Conversions
      • Enhanced CPC
      • Bidding For Impressions
      • Delivery Method
      • Locations Extension
      • Products Extension
      • Sitelinks Extension
      • Phone Extensions
      • Campaign Schedule
      • Ad Delivery
      • Demographic Bidding
      • Billing Setup
      • Creating Additional Campaigns
      • Conclusion to Creating a Campaign
    • Creating a New Ad Group
      • Introduction to Creating an Ad Group
      • Creating a New Ad Group
      • Creating a New Ad
      • General Editorial Guidelines
      • Ad Grammar, Syntax, and Spelling
      • Ad Capitalization, Punctuation and Symbols
      • Competition and Use of Trademarks
      • The Ad Review Process
      • Selecting Keywords and Match Types
      • Other Keyword Features
      • Placements
      • Default Bids
    • Course Wrap-Up and Review
      • Concluding Lecture


Course Fee:
USD 50

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under E-Commerce Community

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