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Ideal Mobile App Features For Medical Clinic Marketing

Published on 18 June 13

In this modern world, businesses under the medical industry are no longer behind when it comes to advanced means of marketing. Just like other sectors, medical companies have adopted modern technology as a way to promote their businesses. One popular modern business strategy they have employed is mobile marketing. Undeniably, modern people are using mobile phone no matter where they are. That is why, these business enterprises take advantage of the mobile devices.

Many medical practitioners start their own medical-related business, like clinic, for two reasons: to further practice their profession and of course, to earn money. Obviously, business is always a business - meaning business owners want to succeed. And integrating mobile campaign has shown great efficacy in reaping success.
Ideal Mobile App Features For Medical Clinic Marketing - Image 1
Mobile Application for Medical Clinic
Are you planning to have a mobile application to promote your medical clinic? Developing an application for your business might sound easy; however, the efficacy is still unpredictable. An application is successful if users find it useful. Before developing a mobile application for your clinic, it is vital to plan it very carefully including its features. Here are a few features that might be helpful to your clients.
User-Friendly Navigation
Integrating a navigation feature in your business application is helpful to clients who do not know exactly where your business is. First-time clients can use this feature instead of downloading another navigation app in their mobile phone. This application feature can direct the user to the clinic’s location. It can show street names, point of destination, user location and estimated travel time. This feature might seem challenging to integrate; but, it can help your client get to your clinic in the shortest time possible (reducing possibility of getting lost).
Who’s In (Scheduled Medical Practitioner)

Okay, so you can easily call the clinic if you want to inquire whether or not your doctor is in. But, what if you are inside the bus or train? Are you going to wait until you reach the station to get in touch with them? A feature in your mobile application wherein user can quickly check if his/her doctor is in can help save time. This is truly helpful to clinics with a couple or more consulting doctors. Instead of going to the clinic and wasting your time because your doctor is out, you can just use the mobile application to check your doctor’s availability.

Appointment Request Form and Reminder
Some medical clinics allow appointment request via phone call or website. Again, what if there is no available phone in the area where you are? Including this sort of feature in your business application can make requesting of appointment very convenient. Using their phone, your clients can set an appointment anytime, anywhere. No need to browse the website or look for a telephone. Also, this feature should be able to remind you about the appointment made.

Mobile application marketing is effective if it is deployed successfully. Once users are satisfied, they are likely to advertise your business by word of mouth or recommendation. If you need additional budget for this initiative, you may apply for a medical practice funding. Who says mobile marketing is only suitable for other sectors?

This blog is listed under Development & Implementations , Enterprise Applications , Mobility and E-Commerce Community

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