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Is your ecommerce mobile app missing these important features?

Published on 19 April 16
Nowadays most ecommerce companies out there are taking steps towards enhancing end-user experience on mobile devices offering a strong technology infrastructure through innovative mobile applications. Going by the recent figure, 34% of all ecommerce transactions occur globally through mobile and this figure is certain to grow to over 50% in 2016. Besides, 85% of consumers go for a mobile application instead of a mobile website. Thus, big opportunities lie here, however, it’s crucial to shine around in the competitive market with a striking and interactive app that engages users at each level as well as retains them.

Is your ecommerce mobile app missing these important features? - Image 1

The amazing features that your ecommerce mobile app must comprise of are:

1. Promote customization

It’s vital for an ecommerce business to offer a wonderful user experience within the mobile app. After all while downloading a shopping app, a user aims for seamless navigation, personalization along with a smooth experience. Thus, the user experience must be kept engaging and interactive while your app must consist of key customizable features aligning with user requirements and preferences, thus forming a lasting and strong relationship.

2. Make On-boarding as Simple as Pie

It’s vital for any mobile app to have the users on-board in a seamless manner while the on-boarding becomes easier with minimalistic design, intuitiveness and personalization. This works best for an app to welcome its users with a belief of what’s the brand is all about and that too is followed by demonstrating a variety of interactive features. Thus have a simple design as this appeal to the users. Like straight from registering and signing up to checkout and online payment, it must be all streamlined and way easier.

3. Simple and Uncluttered Navigation

While building a mobile app for ecommerce it’s necessary to keep in mind the content and screen size. With limited space which mobile apps have, it has become imperative to make sure that your app and its content doesn’t seem to be call crammed up we see it on the device. This is why keep the design simple and have uncluttered layout as delivering seamless navigation and presenting your brands or products in an alluring manner is crucial. Meanwhile, a responsive design works best as it easily fits into any screen size and resolutions, offering a great experience.

4. Simple Registration and Instant Information

No one enjoys filling up long registration forms or obligatory social login to sign up. Most number of apps ask you a lot of questions as you seek registration, however not many like such apps. Thus, Amazon has kept the process simple starting from sign up to checkout. The users are directly taken to main page without the requirement to register until checkout. As well as it offers simple registration, like you just need to sign up with an email id or mobile number. While checking out, the app offers you to save user information for future use or reference. This way, users remained interested and get along the checkout process.

5. Analytics

The main motive of an ecommerce mobile app is to generate revenues. Thus, analytics is vital for your app. You must fully understand user behavior and buying pattern on your app. Session time, cost of conversion, click-through rate and accessing custom fields all tend to be crucial as it offers info regarding consumer behavior thus attracting higher revenue streams.


It’s crucial for an eCommerce mobile app to offer a great experience as this way online shopping becomes way easier while it also comprises of features driving sales and enhance business revenues.

This blog is listed under Development & Implementations , Digital Media & Games and Mobility Community

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